Secrets to Building a Healthy Business

Sponsored by Aetna Insurance and Magic Johnson Enterprises, the panel discussion will be from 6:15 to 7:30 p.m. Entrepreneurs include Ackneil M. Muldrow, CEO of ParkerMuldrow & Associates, a small business consulting group and Maria Desenna Lopes, president and CEO of Integrated Business Management Services, a small business consulting firm. Entrepreneur and health specialist Virginia W. Kellogg, founder of the Kellogg Stress Institute, and Max Maurice, a clinical social worker for the District of Columbia Public School System and health enthusiast are also panelists.

Moderating the panel will be Sandra Miller Jones, founding chair of Segmented Marketing Services Inc. (SMSi) and Lafayette Jones, president and CEO of Urban Call publications. The two enterprises have a 25-plus year track record of doing business in urban communities and serving leading Fortune 50 companies and brands. "Since its founding, our company has helped major companies and organizations better serve ethnic consumers," noted Sandra Miller Jones. "We have distributed free product samples and custom publications to 10s of 1000s of multicultural consumers," noted Lafayette Jones.

Magic Johnson Enterprises (MJE) was founded by the National Basketball Association (NBA) legend, Earvin "Magic" Johnson. He has been a leader in revitalizing urban communities through high quality business ventures including entertainment and other products and services. He will share tips on building a healthy business in an inspirational video. The seminar will cover marketing a business and growing a client base, managing personal and business finance, health and self-care and the importance of health insurance. Many Americans do not have health insurance and are too young for Medicare. Aetna Insurance has developed an alliance with MJE to help reduce the number of uninsured, particularly among entrepreneurial urban business owners. "We want to improve racial and ethnic equality in health care," noted Ronald A. Williams, Aetna chairman and CEO in an Urban Call Healthy Living Every Day! edition.

Several associations are also lending their support to the seminar. They include the National Beauty Culturists' League, a national and international association of 8,000 multicultural beauty professionals including stylists, barbers, skin and nail care professionals, and the 100 Black Men ofMaryland, Inc. which focuses on education, mentoring, economic development and health and wellness in theBaltimore metropolitan area and surrounding communities.

SMSi-Urban Call, founded in 1978, is a minority-owned national marketing, promotion and publishing company that specializes in helping major companies and organizations better serve multicultural consumers. The company distributes millions of free product samples, publications and consumer offers through its national networks of African-American and Hispanic churches and 10s of l000s of beauty salons, barbershops, entertainment venues and health- care networks (www.segmentedmarketing.com).

SOURCE SMSi-Urban Call

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Copyright © 2008, NewsBlaze, Daily News

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