Balenciaga and Coty Inc. Sign a Fragrance License Agreement

Effective immediately, the partnership will renew the Balenciaga brand in keeping with its fragrance heritage, which first started in 1946 with the launch of the famous "Le Dix".

"Coty is the perfect partnership for Balenciaga to re-express ourselves within the fragrance world and we are looking forward to an exciting collaboration," said Isabelle Guichot, President & CEO, Balenciaga.

"Balenciaga's meaningful heritage lends itself perfectly to Coty Prestige's designer portfolio and represents a strong strategic collaboration. Balenciaga is a highly distinctive brand as it embodies couture with a visionary style," said Michele Scannavini, President, Coty Prestige.

About Balenciaga

Founded by Cristobal Balenciaga in 1918, Balenciaga is part of the Gucci Group, owned by french conglomerate PPR and has become, under the creative direction of Nicolas Ghesquiere, a very influential player of the fashion scene.

In 2001, Gucci Group, in partnership with Nicolas Ghesquiere, acquired Balenciaga, and the brand is recreating the influence and respect that the house commanded in its former heydays.

Balenciaga today creates women's and men's ready-to-wear, shoes and accessories that are sold worldwide and is enjoying a very strong growth in all categories.

About Coty Inc.

Coty was created inParis in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

For additional information about Coty Inc., please visit www.coty.com.

SOURCE Balenciaga S.A.; Coty Inc.

Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze, Daily News

Tags: ,HOU,REA,LIC,Balenciaga-Coty-Lic.

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