Published:
AT&T Team USA Soundtrack Strikes Major Chord With Consumers; Raises $1 Million for U.S. Olympic Athletes
DALLAS, Oct. 8 /PRNewswire-FirstCall/ -- The AT&T Team USA(TM) Soundtrack
hit a high note for America's Olympic Team athletes during the 2008 Olympic
Games inBeijing.
AT&T Inc. (NYSE: T) today announced that the AT&T Team USA Soundtrack -- a
compilation of rock, pop, R&B, rap and country music released during the
Olympic Games to help support the U.S. Olympic Team -- raised $1 million for
Team USA athletes. Several of today's top artists contributed their time and
efforts to the program, and consumers nationwide generously supported the
athletes by purchasing full-track downloads, ringtones and AT&T Answer
Tones(SM) from the soundtrack.
"This was an amazing effort by the artists and the consumers who
demonstrated unfettered support for the athletes, the music and the program,"
said Jamie Butcher, vice president, AT&T Corporate Sponsorships. "One of our
main Team USA sponsorship goals was to connect fans to these amazing athletes,
and we couldn't be more pleased with the response and the support the athletes
and the artists received."
Jim Scherr, chief executive officer of the U.S. Olympic Committee, said:
"We are thrilled to see the support, not only from the artists who devoted
their time to make the AT&T Team USA Soundtrack but also from the fans that
purchased the music. Sometimes, athletes' hardest obstacles aren't training
but securing funds so they can devote themselves full time to their sport.
"The monies raised by the AT&T Team USA Soundtrack program will directly
impact the funding of America's athletes currently training to representthe
United States at the 2010 and 2012 Olympic and Paralympic Games."
The music was available for download as full tracks on iTunes during the
Olympic Games. Consumers were also invited to view music videos and artist
interviews through http://www.att.net/TeamUSA, and that helped generate nearly
1 million page views on the site.
The full lineup of artists:
* 3 Doors Down, "The Champion in Me"
* Army of Me, "Perfect" (acoustic)
* Colbie Caillat, "Somethin' Special"
* Clique Girlz, "Incredible" (acoustic)
* Sheryl Crow, "So Glad We Made It"
* Chris Brown, "Dreamer"
* Flipsyde, "Champion"
* Luis Fonsi, "No Me Doy Por Vencido" (exclusive track)
* Goo Goo Dolls, "Real"
* Josh Kelley, "To Remember"
* Lady Antebellum, "I Was Here"
* Queen Latifah, "Champion"
* Mere, "Hold On"
* Nelly, "Warrior" (Team USA edition)
* Taylor Swift, "Change"
* Kate Voegele, "Lift Me Up"
AT&T wireless customers also purchased ringtones and Answer Tones through
AT&T MEdia Mall. A selection of the full tracks was also available as
downloads directly over the air to AT&T handsets.
AT&T further connected fans to its brand by promoting the Team USA
Soundtrack through online social networking sites. Fans were encouraged to
visit http://www.att.net/TeamUSA to download the official AT&T Team USA
Soundtrack widget and show their support for Team USA on their Facebook
(http://www.facebook.com) page. During the games, the widget provided access
to exclusive music and interviews with both artists and athletes. Updates
about both Team USA and the AT&T Team USA Soundtrack were available throughout
the games via the "ATTblueroom" profile on Twitter
(http://twitter.com/attblueroom) and the AT&T fan page on Facebook
(http://www.facebook.com/pages/ATT/8576093908).
The program was produced by AT&T to help U.S. Olympic and Paralympic
athletes train and compete for the 2008 Olympic Games inBeijing, as well as
athletes competing in future Olympic Games. AT&T is an official sponsor of the
U.S. Olympic Team and provides significant financial support, products and
services to the U.S. Olympic Committee.
Additional information about AT&T's sponsorship of the U.S. Olympic Team
is available at http://www.att.com/teamusa2008. For more information on AT&T's
products and services, visit http://www.att.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services inthe United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.
Note: This AT&T news release and other announcements are available as part
of an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
SOURCE AT&T Inc.
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