Media Advisory: Wear the Best Halloween Costume for Your Shape!

WHAT:       Halloween is the holiday meant to frighten friends, neighbors
            and co-workers, but don't let the shrieks be a result of an
            ill-fitting costume! With a little friendly advice from
            myShape® (www.myshape.com), you can scare in style!

WHO:        Patty Fox, myShape's Chief Creative Officer and Fashion
            Coordinator for the Academy Awards® takes time off from
            dressing Oscar winning actresses to give a few tips for
            dressing for your shape this Halloween, for example:

            "Very few people can really pull off a perfect pumpkin," admits
            Patty Fox. "But if you are looking for something versatile and
            flattering, reach for a dramatic and full length witch! The
            sweeping hem will balance out a strong shoulder and mask a full
            bottom while a tall pointed hat will add height and drama."

            This being an election year, many of the trendy costumes will
            be political. Hockey moms will be popular while characters from
            hit movies such as "Batman The Dark Knight" and "The Hulk" will
            also be a hit. "If you are going to try heroine chic this
            Halloween, be sure to pick the classic character that suits you
            best. Wonder Woman is great for accentuating curves, while
            those of us with straight figures and aligned shoulders and
            hips can reach for the more revealing Cat Woman costume,"
            concedes Fox.

            Fashion trends are playing up nicely to this Halloween's darker
            and saucier look, so you might even be able to find Glam-Goth
            pieces such as lace vests, long skirts and gauzy scarves to mix
            and match with work clothes for that festive touch. If all else
            fails, a trusty lab coat and scrubs says "Grey's Anatomy"
            without showing too much of your own! Unless of course, that is
            your intent -- then try the sexy surgeon!

INTERVIEW:  myShape's Patty Fox is available for in studio interviews

WHY:        "Fiendly" Fashion Advice for picking the perfect costume for
            your shape: have fun, feel and look great this Halloween!

ABOUT myShape:

myShape® (www.myshape.com) is the innovative women's fashion site that is changing the way women shop. myShape provides each member with her own Personal Shop filled with relevant choices that match her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. The company is changing the metrics for retail online -- myShape members buy more, return less and are more satisfied with their clothing purchases. myShape is outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters(TM).