Published:
K-Swiss Makes Its Footprint at Ironman, Announces Official Run Course Sponsorship
WESTLAKE VILLAGE, Calif., Oct. 7 /PRNewswire/ -- Iconic footwear and
sportswear brand K-Swiss will be bringing spirit to the masses at The Ford
Ironman World Championship as the official run course sponsor inKailua-Kona,
Hawaii, October 6-12, with a host of seven world-class athletes representing
K-Swiss U.S.A. andAustralia.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081007/LATU077)
In addition to supporting a roster of top, competing athletes, K-Swiss
will be introducing a limited edition collection of K-Ona(TM) commemorative
performance shoes for both men and women. World-class competitors including
Chris Lieto, Matt Lieto, Luke McKenzie, Paul Amey, Leanda Cave, Katya Meyers,
and Kim Loeffler will be wearing the K-Ona as they cross the Ironman World
Championship finish line on race day, Saturday, October 11.
The limited edition Ironman 2008 Commemorative Shoe collection will serve
as a sneak preview for K-Swiss' new, ultra-lightweight K-Ona shoe hitting
shelves in Spring 2009. Designed specifically for fast days, race days and
triathlons, the K-Ona provides optimum comfort, breathability, stability,
drainage and cushioning with its proprietary SUPERFOAM technology, FLOW COOL
airflow system, industry leading water drainage, an Si-18(R) crash footpad,
and a k-EVA midsole support, making the K-Ona the ultimate shoe for aspiring
triathletes, or the Ironman or Iron Girl.
According to K-Swiss Sports Marketing Director, Erik Vervloet "The K-Ona
is the culmination of design input from today's top competitors, they have
been tested and proven by all our athletes. K-Swiss has been pushing the
envelope in technology for more than 40 years, and we believe the advancements
in our technical Tri product will help further our athletes and the sport."
Although less than 500 pair of early-issue, commemorative printed shoes
will be available for attendees and athletes, consumers will have access to
the K-Ona in early 2009 via http://www.K-Swiss.com. In addition to supporting
the course and its athletes, the storied brand will also bring some spirited
elements to the week's event menu: hosting daily athlete clinics, sponsored
events and post-race celebration.
SOURCE K-Swiss
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: ,SPT,ENT,REA,FAS,PDT,CA-K-Swiss-Ironman
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