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Infopia Extends Storefront Functionality

By partnering with leading software vendors Nextopia and PowerReviews, Infopia has developed offerings that deliver unique, effective, and conversion-focused improvements to Infopia Storefronts. The advanced search offering enhances the buying experience with intelligent search functions, such as refinements, fuzzy match and spell correction, and "Did you mean?" suggestions. The new product review capabilities enable shoppers to narrow product choices by pros or cons, evaluate "at a glance" summaries, and look at reviews by previous customers "just like you."

"We asked for two improvements to enhance the buyer experience: improved site search and optimized checkout," said Ali Masood, President of Action GPS. "Infopia has delivered on both in a manner exceeding our expectations, with ample time to test and deploy ahead of the holiday shopping season."

"Infopia's user interface, built around our product, was the most compelling and forceful integration that we have seen to date," said Sanjay Arora, President of Nextopia. "We are excited to see the way Infopia clients will use Nextopia not only for search, but also for site navigation and drill-down menus."

"Two-thirds of buyers find product reviews to be very helpful," said John Grech, Senior Director of Business Development at PowerReviews. "Infopia's integration is exciting technologically because it utilizes a unique, performance-oriented upload technology and couples that with a streamlined user interface. We were impressed with how quickly Infopia was able to deliver the integration of the two products."

Advanced site search and product review offerings are integrated with Infopia Storefronts because they combine to create a dramatic lift in eCommerce website sales. For online merchants, an eCommerce website is the selling channel where the highest profits are generated. Implementing these capabilities -- with proven, high-conversion impact -- makes it possible to grow business without having to manage technology selection or integration directly.

A majority of Infopia merchants are already taking advantage of the advanced search and product review offerings. These offerings are also available for immediate deployment to merchants wanting to grow their end-of-year business.

About Infopia

Infopia provides eCommerce software and services with its Infopia Transact solution to help merchants grow their online business. From managing inventory across multiple online channels, to creating enterprise level websites, to integrating business applications such as CRM, Infopia has the right tools to increase online revenues. Infopia is an award-winning eCommerce solution company headquartered inSalt Lake City, Utah. For more information, contact an Infopia eCommerce Expert at 888.337.6352 or visit http://www.infopia.com.

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SOURCE Infopia