Published: October 06, 2008
UpCode USA Unveils UpCode "DeCode BETA" In The United States With CBSOutdoor Using Mall Billboards, Kiosks and Digital Screens
LOS ANGELES, California, October 6 /PRNewswire/ -- UpCode USA, Goldmill
Productions and CBS Outdoor, has teamed up for the biggest billboard
promotion yet. UpCode unveils today the first campaign in theUSA, utilizing
UpCode "DeCode". This initiative is designed to give every mobile phone user
with a camera the ability to use UpCode without having to download a 2d
barcode reader to their handset.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )
This campaign starts in numerous CBS Outdoor locations, by simply taking
a "picture" of the UpCode with a standard camera phone and then sending the
"picture" via MMS to an UpCode number. "The Spin Begins" campaign features
printed UpCodes on CBS Outdoor mall billboards, kiosk and digital screens
throughout CBS Outdoor locations. Participants can now scan or decode UpCodes
to view a movie trailer, get a free DVD, including winning merchandise and
prizes just for participating at CBS Outdoor mall locations.
Erika Mitchell, of CBS Outdoor states, "We want to give people more when
visiting our malls and when viewing our billboards. We believe with adding
UpCodes to print this gives the advertisers a new way to reach and interact
with people. That's why everyone is a winner who participates in this
promotion."
Jerald Cavitt CEO of UpCode USA states, "We are extremely excited to join
forces with such a media giant like CBS Outdoor. We believe this program will
show advertisers and media companies a new way of communicating with
prospects and how to add value to their existing marketing. This is just the
tipping point and the start of new and compelling ways for the media industry
to interact with the public." Mr. Cavitt also states, "It is important for
UpCode to give people loyalty incentives, choice, convenience and control
when utilizing the UpCode platform."
ABOUT UpCode: Mobile Access & Interaction Systems:
UpCode(TM) includes an optical reader that uses mobile phones/devices to
deliver any customized information off printed products and digital screens.
ABOUT CBS Outdoors:
CBS Outdoor is among the world's largest out-of-home media companies
providing unparalleled media opportunities inthe United States,Canada and
Mexico and acrossWestern Europe with a strong presence in theUnited
Kingdom,Ireland,France,Italy,the Netherlands andSpain.
Contact: eric.galletta@upcodeusa.com; camilla.sellberg@upcode.fi
http://www.upcodeusa.com
SOURCE UpCode Ltd.
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