UpCode USA Unveils UpCode "DeCode BETA" In The United States With CBSOutdoor Using Mall Billboards, Kiosks and Digital Screens

(Logo: http://www.newscom.com/cgi-bin/prnh/20080821/317492 )

This campaign starts in numerous CBS Outdoor locations, by simply taking a "picture" of the UpCode with a standard camera phone and then sending the "picture" via MMS to an UpCode number. "The Spin Begins" campaign features printed UpCodes on CBS Outdoor mall billboards, kiosk and digital screens throughout CBS Outdoor locations. Participants can now scan or decode UpCodes to view a movie trailer, get a free DVD, including winning merchandise and prizes just for participating at CBS Outdoor mall locations.

Erika Mitchell, of CBS Outdoor states, "We want to give people more when visiting our malls and when viewing our billboards. We believe with adding UpCodes to print this gives the advertisers a new way to reach and interact with people. That's why everyone is a winner who participates in this promotion."

Jerald Cavitt CEO of UpCode USA states, "We are extremely excited to join forces with such a media giant like CBS Outdoor. We believe this program will show advertisers and media companies a new way of communicating with prospects and how to add value to their existing marketing. This is just the tipping point and the start of new and compelling ways for the media industry to interact with the public." Mr. Cavitt also states, "It is important for UpCode to give people loyalty incentives, choice, convenience and control when utilizing the UpCode platform."

ABOUT UpCode: Mobile Access & Interaction Systems:

UpCode(TM) includes an optical reader that uses mobile phones/devices to deliver any customized information off printed products and digital screens.

ABOUT CBS Outdoors:

CBS Outdoor is among the world's largest out-of-home media companies providing unparalleled media opportunities inthe United States,Canada and Mexico and acrossWestern Europe with a strong presence in theUnited Kingdom,Ireland,France,Italy,the Netherlands andSpain.

Contact: eric.galletta@upcodeusa.com; camilla.sellberg@upcode.fi

http://www.upcodeusa.com

SOURCE UpCode Ltd.