Published:
MLB.com Partners With Qualex, Inc., Kodak's Photofinishing Subsidiary, to Bring Personalized Major League Baseball Photo Merchandise to Fans at MLBFanPhotos.com
DURHAM, N.C., Oct. 6 /PRNewswire/ -- Qualex, a subsidiary of Eastman Kodak
Company (NYSE: EK), announced today the launch of a new licensed content
sharing agreement with MLB Advanced Media (MLBAM), the interactive media and
Internet company of Major League Baseball. For the first time on MLB.com, fans
can create, personalize and purchase officially licensed MLB photo merchandise
branded with their favorite team's logo or one from jewel events such as the
All-Star Game or World Series. Uploading a digital photo, the consumer chooses
any Club-specific product -- from a 5x7 photo print or a magnet or a plush
teddy bear -- to personalize their day at the ballpark for themselves or as a
gift to someone else.
The MLBAM partnership is part of the Qualex Licensee Program where Qualex
delivers personalized licensed merchandise and promotional programs for some
of the world's best-known brands to its customers. With licensor approval,
online storefronts and brick-and-mortar retailers can now participate in the
personalization of mass customization with minimal upfront investment and
offer their consumers an innovative product.
"The new licensed content sharing agreement with MLBAM supports our market
strategy of delivering personalized, proprietary content directly to the
consumer in an easy-to-use accessible format," says David Glover, vice
president of New Business Development for Qualex. "As a licensee, Qualex has
built an affordable, scalable business model where the need for expensive,
upfront capital is limited and enables our customers to focus and tap into
these high-margin, high-profit custom output solutions. We look forward to
working with MLBAM and our customers to optimize the Qualex expertise,
technology and distribution network in order to maximize their merchandising
potential."
Fans can go directly to http://www.mlbfanphotos.com to view the first
series of products available and select their favorite team to make a
personalized product. Qualex will continue to launch new merchandise and
event-specific designs for fans to create their own personalized products
commemorating events such as the 2008 MLB Postseason as well as memorable
events from earlier this year including the 2008 All-Star Game and the final
season at Yankee Stadium.
"This partnership with Qualex provides an interactive platform for fans to
commemorate their love of baseball in a personal, fun and memorable way," says
Jennifer Hanser, director of Business Development for MLB.com. "MLB.com is
very excited about this new program as the Qualex solution allows us to
leverage the popularity of personal digital photography while giving fans an
online solution for creating a permanent memory of their trip to a ballpark by
personalizing official merchandise with their favorite photo."
About Qualex, Inc.
Qualex, Inc. is one of the largest wholesale photofinishing companies in
the world. Qualex offers traditional print and digital output solutions by
operating a large network of commercial labs throughoutthe United States and
Canada. The company is a wholly owned subsidiary of Eastman Kodak Company and
is headquartered inDurham, NC. Qualex and Kodak are continuously researching,
designing and implementing innovative output technologies that allow consumers
to enjoy their pictures and images in ways never before imagined.
About MLBAM:
Established in June 2000 following a unanimous vote by the 30 Major League
Baseball club owners to centralize all of Baseball's Internet operations, MLB
Advanced Media LP (MLBAM) is the interactive media and internet company of
Major League Baseball. MLBAM manages the official league site,
http://www.MLB.com , and each of the 30 individual Club sites to create the
most comprehensive Major League Baseball resource on the Internet. MLB.com
offers fans the most complete baseball information and interactivity on the
web, including up-to-date statistics, game previews and summaries, extensive
historical information, online ticket sales, baseball merchandise,
authenticated memorabilia and collectibles, fantasy games, live full-game
video webcasts and on-demand highlights, live and archived audio broadcasts of
every game, Gameday pitch-by-pitch application, around-the-clock hosted and
specialty video programming and complete blogging capabilities. MLB.com offers
more live events on the Internet than any other website in the world.
Media Contacts:
Li-Chun Hsu Young; Qualex, A Kodak Company
919.484.3614
li-chun.young@kodak.com
Ross Jacobs, Ketchum
404-879-9155
ross.jacobs@ketchum.com
SOURCE Qualex, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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