No Expensive Haircuts for the World's Best Hockey Player

Fans will begin to see the left winger's image in Internet ads that will appear throughout the Capitals hockey season and run on sports and entertainment web sites.

The "Most Valuable Haircut" banner ads link fans to Hair Cuttery's Ovechkin microsite www.oviestyle.com which features behind-the-scenes videos and images of Ovechkin at his Hair Cuttery photo shoot, hockey tips, grooming and hair care advice, as well as wallpapers and other Ovechkin downloads.

Also in the D.C. market, Ovechkin ads will appear during the season on the sides of Metrobuses and Metrobus shelters. A mobile billboard will cruise the streets surrounding the Verizon Center at 36 Washington Capitals games between October and April including the Oct. 11 home opener vs. the Chicago Blackhawks. The Hair Cuttery ads feature the lines: "Alexander The Great Haircut;" "What He Is To Hockey, We Are To Hair;" and "Most Valuable Hair."

Ovechkin is a regular customer at the Hair Cuttery in the Ballston Common Mall, located adjacent to the Kettler Capitals Iceplex inArlington, Virginia where the Washington Capitals train and practice.

"Ovie is a loyal Hair Cuttery customer because he knows he can drop in whenever he wants for an affordable and stylish cut that's close to his home and the practice rink," said Dennis Ratner, Hair Cuttery founder and CEO. "Those are the same benefits we offer to all our customers: an MVP cut that's convenient to where you live and work for a price that's less than a box of hockey pucks."

The Hair Cuttery Ovechkin campaign is being developed by TBC Advertising & Public Relations inBaltimore.

"Alex has a personality that really appeals to the everyday sports fan," said Allan Charles, TBC chairman and creative director. "He may be a multi-millionaire, but he still appreciates a good hair cut that's affordable and doesn't take more than a half-hour out of his schedule."

About Hair Cuttery

Hair Cuttery is the largest family-owned chain of salons in the country, with more than 900 company-owned locations on the East Coast, in New England and the Midwest. A full-service, value-priced salon, Hair Cuttery offers a full complement of cuts and styling, coloring, waxing and texturizing services with no appointment necessary, as well as a full line of professional hair care products. Hair Cuttery is a division of Ratner Companies, based in Vienna, Virginia.

SOURCE Hair Cuttery