Toys 'R' Us Helps Kids Enjoy a 'Spooktacularly' Safe Halloween

Nationwide In-Store Trick "R" Treat Event Planned to Provide Families with Fearless Fun on All Hallows Eve, Including a Costume Parade and "Geoffrey's Safety Pledge"

WAYNE, N.J., Oct. 6 /PRNewswire/ -- Soon, children everywhere will dress up as their favorite characters for a day of haunted happenings, tricks and treats. To help kids stay safe on Halloween, today Toys"R"Us announced that it has updated its dedicated safety microsite at www.Toysrus.com/Safety with Halloween-themed tips from Safe Kids Worldwide, the world's leading childhood injury prevention organization. Toys"R"Us stores across the country will also host special Trick "R" Treat events on October 31 from 1 - 5pm, offering parents and kids a safe place for fun on All Hallows Eve, where kids can participate in "Geoffrey's Costume Parade," collect treats and take "Geoffrey's Safety Pledge."

"We love kids, and we want to help keep them safe at all times, including when they're dressing up as their favorite action heroes, TV stars, ghouls or princesses on Halloween," said Greg Ahearn, Senior Vice President, Marketing and e-Commerce, Toys"R"Us, U.S. "As our littlest customers prepare for their Halloween celebrations, we're helping parents avoid any real scares by offering Halloween safety tips, along with a broad assortment of Halloween safety products, reflective accessories for costumes and more."

Families Rely on Toys"R"Us Safety Microsite, Now Featuring Halloween Safety Tips

Halloween-focused tips will remain on the company's dedicated safety microsite throughout the month of October. Topics parents will find helpful while preparing their children for an evening of ghostly glee include:

    --  Where to, and where NOT to trick-or-treat
    --  Instructions for street safety
    --  How to choose the right costume for a child
    --  Helpful safety accessories for trick-or-treating
    --  How to ensure the treats kids receive are safe to eat
    --  Halloween safety products and accessories

Trick"R"Treat Events at Toys"R"Us Stores Nationwide

On Friday, October 31 from 1 - 5pm, all Toys"R"Us stores across the country will host a 'spooktacularly' safe Halloween celebration for kids and families. Children ages 3 and up who attend the in-store Trick"R"Treat event, can:

    --  Dress up in their favorite ghoulish garb and receive a complimentary,
        reusable and reflective Trick"R"Treat bag, filled with safety
        tips and accessories, while supplies last;
    --  Join Geoffrey the Giraffe as he leads a costume parade around the store
        every hour on the hour, from 1 - 5pm, picking up treats along the way,
        while supplies last;
    --  Take home "Geoffrey's Safety Pledge," a checklist with
        key tips for parents to review with their children before
        trick-or-treating, created by Toys"R"Us and Safe Kids
        Worldwide.

While Toys"R"Us stores from coast-to-coast celebrate Halloween in style, Toys"R"Us Times Square, The World's Greatest Toy Store(TM), will also host a grand-scale Halloween party from 1 - 5pm. The Toys"R"Us Times Square event will include Geoffrey's Trick "R" Treat Parade, face painting, appearances by characters from Broadway's Young Frankenstein and demos of the new Goosebumps videogame. Additional details about the Toys"R"Us Times Square Halloween event can be found at www.ToysrusTimesSquare.com.

When gearing up for Halloween, parents and kids can find everything they're looking for at Toys"R"Us stores and www.Toysrus.com. From the hottest costumes based on favorite characters and classic Halloween themes, to a wide variety of accessories to help keep kids safe, Toys"R"Us has assembled everything necessary to get ready for trick-or-treating in dedicated boutiques, including:

    --  Halloween Safety Accessories: Parents will find the largest assortment
        of Halloween safety products for safe trick-or-treating, including glow
        sticks, reflective goodie bags, glow in the dark pails, flashlights and
        more.
    --  Popular Costumes for Girls: Girls can get glammed up in costumes from
        their favorite movies and TV shows, including Disney(R) Princesses and
        Fairies, as well as Disney's Hannah Montana and High School
        Musical. Other popular costumes for girls include superheroes like
        Batgirl and Supergirl.
    --  Popular Costumes for Boys: Blockbuster movies are "big hits"
        when it comes to this selection of costumes, including characters based
        on Star Wars(R): The Clone Wars(TM), Batman, Ben 10, Power Rangers,
        TRANSFORMERS, and The Incredible Hulk.
    --  Exclusive Line of Disney Costumes: Toys"R"Us offers specially
        designed costumes for kids and toddlers based on Disney(R) characters,
        including Prince Caspian, Ariel (The Little Mermaid), Aurora (Sleeping
        Beauty), Belle, Cinderella, Jasmine, Snow White, Tigger and Pooh. In
        conjunction with this costume offering, Toys"R"Us and Disney,
        together, made a contribution of $50,000 to CAAF to help further its
        mission to provide assistance to children affected by HIV/AIDS in the
        United States and other countries.
    --  Pet Costumes: Pet "parents" can also dress up their dogs with
        an assortment of costumes, including Jack Sparrow, Tinker Bell, Witch,
        Devil, Pumpkin and Frankendog.
    --  Accessories for Every Costume: Children will find everything they need
        to design even the most frightful disguises, including makeup, eye
        patches and ninja accessories. Also, the prettiest princesses can choose
        from a variety of tiaras, colored hairspray, butterfly wings, wigs and
        more.
    --  Reusable Halloween Bags: Kids can choose from reusable, recyclable and
        reflective bags in three Halloween designs, including Frankenstein,
        skeleton and pumpkin to collect all their treats.
    --  Halloween-Themed Gift Cards: Those looking for the perfect treat need
        not look further than this assortment of glow-in-the-dark gift cards,
        die cut into the shapes of spooky characters, including Frankenstein,
        skeleton, pumpkin and more.
    --  Candy: Before little devils and pop divas arrive to collect goodies,
        everyone can find a large selection of bite-sized treats from
        Hershey's(R), Nestle(R), Dove(R) and more.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 585 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 690 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com.

SOURCE Toys 'R' Us, Inc.

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