Zeta Interactive's RelevantNoise(TM) Technology Shows Both VP Candidates Gain Blogosphere Buzz from Debate; Posts on Palin and Biden Turn More Positive

Leading digital marketing agency's technology mines the Internet's social media landscape to track public opinion on presidential campaigns

NEW YORK, Oct. 3 /PRNewswire/ -- As political pundits comment on who the clear winner was from the 2008 Vice Presidential debate, bloggers and social media enthusiasts across the Internet have found that each candidate benefited from their appearance.

The reaction to Republican Governor Sarah Palin and Democratic Senator Joe Biden's debate on Thursday night was positive when compared to the weeks preceding the debate. According to RelevantNoise(TM), Zeta Interactive's technology that mines the Internet's social media landscape including over 100 million blogs, as well as countless message boards and online communities, Governor Palin received the greatest amount of buzz, or volume of posts being generated on the Internet, increasing from just under 2,800 posts the day before the debate to nearly 6,000 the day following.

An additional noteworthy development is the increase in positive reactions online. Biden was the clear winner in terms of positive reaction from the debate, as he received a 20 percent increase in positive buzz (from 50 percent to 70 percent) following the debate. Palin, who had previously been slipping in positive feedback on blogs and online communities, shifted her online perception slightly after the debate, increasing to 51 percent positive.

(Click here to see the volume and tonal charts) -

(Photo: http://www.newscom.com/cgi-bin/prnh/20081003/NY36972 )

"The advantage of Zeta Interactive's RelevantNoise technology is its ability to analyze an event like the Vice Presidential debate by effectively reporting on how the online community reacted to the VP candidates before and after the debate," said Al DiGuido, CEO of Zeta Interactive. "By mining through millions of blogs and online media sites we are able to keep our finger on the true pulse of the voting public."

The next stop on the campaign trail will be the second Presidential debate between Democratic candidate Barack Obama and Republican candidate John McCain on Tuesday, October 7 at Belmont University inNashville, Tenn. and their speeches are likely to draw even more reaction in the blogosphere.

RelevantNoise is a Web-based, user-driven social media mining tool that instantly taps into the over 100 million blogs, as well as message boards and online communities within the Internet's social media landscape, providing real-time feedback and insight on the consumer trends and opinions that help drive their behaviors. A growing number of organizations rely on the technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.

In addition to measuring the volume and tone of conversations across the blogosphere, RelevantNoise also measures the influence level of bloggers, and provides links to all related posts. The technology is also able to measure competitors' Internet buzz as well, including share-of-voice. A company or political campaign can now compare the volume and tone of buzz surrounding its organization vs. the competition to help gauge the effectiveness of messaging and/or quickly change strategy when necessary.

Zeta Interactive continues to innovate the next generation of digital marketing for Fortune 1000 customers, and its clients with full-service digital marketing offerings, including its award-winning RelevantNoise technology.

For more information on Zeta Interactive, please visit: http://www.zetainteractive.com.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services--from email and search marketing, to web site development, creative, business intelligence services and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive's specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers--cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered inNew York City, Zeta Interactive has more than 300 employees worldwide located inCalifornia,Florida,Idaho,Nevada,New Jersey,Texas,Rhode Island andIndia. The company serves more than 200 clients currently, including such world-class companies as Time Inc., Sony Electronics Inc., and LiveNation. For more information please visit: http://www.zetainteractive.com.

For more information on Zeta Interactive's RelevantNoise go to

http://www.relevantnoise.com , or visit http://www.zetainteractive.com.

Disclaimer

Zeta Interactive is committed to impartiality in all RelevantNoise searches and the resulting data in no way reflects the personal politics or ideologies of senior management and/or anyone associated on their behalf. Management understands the importance of objective and fair reporting of data when carrying out RelevantNoise searches and this disclaimer serves as notice of that lack of bias. Using search technology, natural language processing and data mining techniques, Zeta Interactive's Relevant Noise technology is able to tap into more than 100 million active online blogs, message boards and online communities to identify, analyze and document public opinion. The resulting data is considered public opinion and should be viewed as such when presented by Zeta Interactive. Zeta Interactive accepts no responsibility for alternate information or competing data presented by outside polling agencies.

SOURCE Zeta Interactive

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