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easyCar.com appoints LBi Netrank to drive its SEO activity

London, 2nd October 2008 - SEO and online brand specialist LBi Netrank today announces it has been appointed by easyCar.com, the low cost, online car hire specialist, as part of its pan-European online strategy to improve the site's search engine ranking in the UK and across Europe.

LBi Netrank was named as the retained agency for SEO activity in a two-way pitch against the incumbent agency and will play a crucial role in easyCar.com's aggressive digital marketing drive for 2009. As SEO continues to increasingly become an important element of any effective marketing programme, LBi Netrank will focus on improving easyCar's ranking in the UK, France, the Netherlands, Germany and other countries across Europe, as well as increasing the volume and quality of traffic. In addition, LBi Netrank will also be supporting easyVan.com in the UK with their SEO solutions.

LBi Netrank has been hired by easyCar.com as they begin an ambitious, pan-European push using a powerful network of digital specialists to achieve their required results.

Bill Jones, CEO at easyCar.com, comments, "In the highly competitive travel sector, digital marketing is business critical. With added search effectiveness, we are sure that the site will continue to grow and attract further users both in the UK and across Europe. LBi Netrank has demonstrated significant innovation and expertise in the ideas they have proposed - we're looking forward to working with their team to dramatically increase our customer base."

Lucy Allen, Managing Director at LBi Netrank, said, "This is certainly a very significant investment for easyCar.com as they build their pan-European marketing campaign, and we are delighted that they have placed such an emphasis on SEO. Our partnership with easyCar.com will be an exciting challenge, as we help them move from a UK known brand to a pan-European."

Ends

For further information, please contact:
Say Communications
Geraldine Cordeiro/Francesca Rich
T: +44 (0)20 8971 6400
E: netrank@saycomms.co.uk

About LBi Netrank:
LBi Netrank (www.lbi-netrank.co.uk), 'Netrank' before its acquisition by LBi in January 2008, was established in 2000 to provide search engine optimisation and online brand reputation services to over 30 blue chip companies. They have offices in London and Exeter, and their wide ranges of services are used by companies in the UK, USA, Germany, France, Italy, Spain and Scandinavia. They are the first search marketing company in the UK to achieve ISO 9001 status.  This is a reflection of their commitment to ethical and transparent working practices.

About LBi:
With over 450 full-time staff in the UK alone, LBi is Europe's only complete full service marketing and technology agency.  Originally founded in 1993, LBi provides breadth of capability - our scale of expertise is unrivalled, ranging from high-level strategy to heavyweight technology implementation and award-winning media and creativity - to deliver excellent customer experiences for our clients who are mainly large international companies.  In the UK these clients include P&G, ITN, BT, British Gas, ABN Amro, Design Council, Sony; international clients include Barclays Capital, Nike, Siemens and Volvo.

LBi operates 23 offices in 11 countries: Belgium (Brussels); Denmark (Copenhagen); Germany (Berlin, Cologne, Hamburg, Munich); India (Mumbai); Italy (Milan); Netherlands (Amsterdam, Den Dolder); Spain (Madrid); Sweden (Gothenburg, Malmoe, Skelleftea, Stockholm); Switzerland (Zurich); UK (London); USA (New York, Atlanta). LBi was formed by the merger of Framfab and LB Icon in August 2006 and is listed on Euronext in Amsterdam as well as on the Stockholm Stock Exchange (symbol: LBi). For more information, go to http://www.lbigroup.com.