Interone Worldwide Analyzes User-Generated Content With TEMIS Text-Analysis Solution Luxid(R)

Today, consumers are using the Internet with increasing intensity in order to be informed prior to a purchase, and subsequently to share information regarding their experience with a product or its supplier with other users. In the process, vast quantities of data are generated, which often remain untapped despite their significant value for product development and marketing.

Leveraging this wealth of information manually would be very time-consuming. Therefore it was critical for Interone Worldwide, which conducts such analyses of online-content for its corporate clients, to support this information discovery and report generation process with the most suitable software solution on the market.

In order to save time for the human analysis, Interone Worldwide has successfully deployed TEMIS' flagship software solution Luxid(R). Relevant entities and topics are extracted and sorted and their relations are graphically represented for intuitive and interactive navigation. The analysis results and insights can be compiled into interactive dashboards with just a few mouse clicks. The Interone Worldwide analysts can thereby discover customers' concerns and desires by defining specific analysis strategies with a flexible and powerful definition language, which allows for rapid adaptation of the solution to the domain-specific vocabulary.

"We have looked at numerous text mining environments, but Luxid(R) for Sentiment Analysis convinced us with its depth of analysis," explains Christoph Mecke, Managing Director at Interone Worldwide. "The deciding factor was that TEMIS proved to be an extremely cooperative implementation partner. We were able to efficiently develop our OPINION MINING offer based on Luxid(R) for Sentiment Analysis. We can thus provide our clients with the most powerful analyses for marketing purposes."

"Our software solution Luxid(R) for Sentiment Analysis proved again its adaptability and pertinence in this highly-critical Opinion Mining application," explained Guillaume Mazieres, Vice President Sales & Marketing of TEMIS. "We are proud to support such a leading Agency in delivering consumer insights to their corporate customers worldwide."

The speed with which the analysts at Interone Worldwide became self-sufficient in the use of the new solution was particularly impressive to TEMIS staff. Interone Worldwide is already able to provide thorough analyses on Asian markets, where the agency has been successful for years, thanks to the multilingualism of the software solution. The capability to perform 'sentiment analysis' on the Chinese market opens additional growth opportunities to Interone Worldwide for this unique product offer.

About Interone Worldwide

Interone Worldwide is an international agency for networked, multi-channel communication. The portfolio of services includes cross media consulting, creation and completion of communication measures in dialogue marketing, internet, mobile marketing, classic advertising, PoS TV and i-TV as well as IT development and system integration. The agency's clients include international companies such as the BMW Group, Boehringer Ingelheim and Deutsche Post World Net. Interone Worldwide belongs to the BBDO international network and has 450 employees in its German offices inHamburg, Munich,Cologne andBerlin. The agency also has several offices inAsia. Interone Worldwide is one of the most awarded agencies (including ADC, Effie and Cresta) and was, in 2007, the most successful German interactive agency at the world's most important advertising festival inCannes.

http://www.interone.de/en/

About TEMIS

Founded in 2000, TEMIS is the leading provider of Corporate Text Mining and Text Analytics software solutions for the Enterprise. TEMIS addresses the unstructured data management needs of Corporations (Life Sciences, Publishing or Manufacturers) and Governments, in environments where information processing is critical such as Competitive Intelligence, CRM, Scientific Intelligence, IP Management, Quality Management and Homeland Security.

TEMIS solutions help thousands of users everyday gain immediate access to business critical information, using entities and relations extraction, automatic classification and semantic navigation, in order to reduce information overload.

TEMIS' innovative technology has attracted major organizations such as EMC, Novartis, Sanofi-Aventis, BASF, Bayer Healthcare, Solvay Pharmaceuticals, Ingenuity, Thomson Reuters, Agence France-Presse, Springer Science+Business Media, Elsevier, Bertelsmann, Total, GDF SUEZ, PSA Peugeot-Citroen, BNP Paribas, French Ministry of Defense, Europol, Invest in France Agency.

http://www.temis.com

SOURCE TEMIS

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