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BMW Group Reports September Sales

WOODCLIFF LAKE, N.J., Oct. 1 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 18,506 vehicles, a decrease of 25.8 percent over the 24,932 vehicles sold in September 2007. The BMW Group also reported a year-to-date sales volume of 236,327 vehicles, down 4.8 percent, compared to 248,273 vehicles in the same period of 2007.

BMW Brand Sales

Sales of BMW brand vehicles decreased 29.5 percent in September for a total of 14,744 compared to 20,901 reported in the same month a year ago. Year-to-date BMW brand sales were down 9.6 percent, to 195,633 vehicles compared to 216,337 vehicles sold in the same period in 2007.

"At BMW, we are fortunate to have set a rational plan in place for the entire year. While our sales this month are on a level with others, in the year to date, we are still tracking better than the overall premium market," said Jim O'Donnell, President of BMW ofNorth America, LLC. "New products such as the just refreshed 3 Series with its new look and new iDrive Control will keep us attractive in the market place. A new dimension will be added to our range of vehicles with the introduction of the Advanced Clean Diesels in the 3 Series and the X5, which will be available in all 50 states. We are also getting ready for the U.S. launch of the all-new 7 Series which comes early in the new year."

BMW Automobile Sales

BMW's automobile sales are down 35.9 percent in September to 10,552 versus 16,457 in the same month a year ago. Year-to-date sales also decreased 9.9 percent, to 152,988 automobiles compared to 169,760 in the same period of 2007.

BMW Sports Activity Vehicle Sales

Sales of BMW Sports Activity Vehicles decreased by 5.7 percent in September to 4,192 vehicles over the 4,444 sold last September. Year-to-date, sales of BMW Sports Activity Vehicles were down 8.4 percent, to 42,645 vehicles compared to the 46,577 sold in the first nine months of 2007.

MINI Brand Sales

MINIUSA reported September sales of 3,762 automobiles, down 6.7 percent from the 4,031 cars sold in September 2007. Year-to-date, the division reported sales of 40,694 automobiles, an increase of 27.4 percent, compared to the 31,936 cars reported in the first nine months of 2007.

"Tight inventories restricted September MINI sales, which were 269 units below prior year levels," said Jim McDowell, Vice-President of MINI USA. "Despite high gas prices, limited credit opportunities, and concern about the overall economy, more and more Americans are rethinking automotive choices they have always made. We think this is the reason why we ended the month with only a six day supply of cars in our retailers' showrooms. In the coming month, we look forward to increased production for our market to help replenish our dealer stocks."

Table: Sales BMW ofNorth America, LLC, September 2008

                           Sept.       Sept.             YTD      YTD
                            2008       2007      %      2008     2007     %

    BMW brand             14,744     20,901   -29.5   195,633  216,337   -9.6
    BMW passenger cars    10,552     16,457   -35.9   152,988  169,760   -9.9
       BMW light trucks    4,192      4,444   - 5.7    42,645   46,577   -8.4
       (SAVs)
    MINI brand             3,762      4,031   - 6.7    40,694   31,936   27.4
    TOTAL Group           18,506     24,932   -25.8   236,327  248,273   -4.8

BMW Certified Pre-Owned

Sales of BMW's Certified Pre-Owned vehicles are up 3.9 percent, to 7,707 CPO vehicles versus 7,421 vehicles reported last September. Year-to-date, CPO sales are up 19.7 percent, to 77,144 over the 64,445 reported in the same period in 2007.

BMW Group in America

BMW ofNorth America, LLC has been present inthe United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group inthe United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm inCalifornia; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC inSouth Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central andSouth America, is located inWoodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

    www.bmwgroupna.com

    www.bmwusa.com

    www.bmwmotorcycles.com

    www.miniusa.com

    www.rolls-roycemotorcars.com

    Sales BMW of North America, LLC, September 2008

                                                       YTD       YTD
                            Sept. 08  Sept. 07  %    Sept. 08  Sept. 07  %

    1 Series                    663        0           9,280        0
    3 Series                  6,303    9,519 -33.8%   88,270  106,560 -17.2%
    Z4 Roadster and
     Coupe                      337      990 -66.0%    5,009    7,537 -33.5%
    5 Series                  2,423    4,055 -40.2%   35,331   37,895  -6.8%
    6 Series                    292      808 -63.9%    5,173    6,759 -23.5%
    7 Series                    534    1,085 -50.8%    9,925   11,009  -9.8%
    BMW passenger
     cars                    10,552   16,457 -35.9%  152,988  169,760  -9.9%
    --------------           ------   ------ -----   -------  -------  ----
    X3                        1,400    2,151 -34.9%   14,620   22,258 -34.3%
    X5                        2,316    2,293   1.0%   24,663   24,319   1.4%
    X6                          476        0           3,362        0
    BMW light trucks
     (SAVs)                   4,192    4,444  -5.7%   42,645   46,577  -8.4%
    ----------------          -----    -----  ----    ------   ------  ----
    BMW brand                14,744   20,901 -29.5%  195,633  216,337  -9.6%
    ---------                ------   ------ -----   -------  -------  ----
    Cooper /S
     Hardtop                  2,721    3,407 -20.1%   27,687   25,656   7.9%
    Cooper /S
     Convertible                153      624 -75.5%    4,698    6,280 -25.2%
    Cooper /S
     Clubman                    888        0           8,309        0
    MINI brand                3,762    4,031  -6.7%   40,694   31,936  27.4%
    ----------                -----    -----  ----    ------   ------  ----
    TOTAL BMW of North
     America, LLC            18,506   24,932 -25.8%  236,327  248,273  -4.8%
    ------------------       ------   ------ -----   -------  -------  ----

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

SOURCE BMW ofNorth America, LLC