Published: September 26, 2008
Fox's National Advertising Partners Sales Group Enters Into Agreement With ProLink to Drive Integrated Advertising Sales on Television Project Across ProLink Network
LOS ANGELES, Sept. 26 /PRNewswire-FirstCall/ -- National Advertising
Partners ("NAP"), the Fox-owned sales unit that represents sports networks
across the country, announced today that it has signed an agreement to partner
with ProLink Solutions LLC, a wholly owned subsidiary of ProLink Holdings
Corp. (OTC Bulletin Board: PLKH), the world's leading provider of Global
Positioning Satellite ("GPS") golf course management systems and digital
out-of-home on-course advertising.
NAP will represent and sell a variety of ProLink's GPS media inventory,
with a focus on integrated advertising campaigns, offering advertisers broad
on-course, on-air, and on-line opportunities. ProLink expects to begin
recognizing revenue under this agreement beginning in the 2009 first quarter.
The first media and advertising opportunity which is planned to be
launched in early 2009 is a television program highlighting America's great
public golf courses that also use ProLink's GPS System. The show would feature
the best the courses have to offer, along with tips and strategies, as well as
the amenities offered by the club and location. NAP would be responsible for
arranging in-show sponsorships and placement of all ad inventories in
connection with the program. Advertiser benefits would include television
time and lead features on the ProLink Network at leading golf courses across
the country. The integration of the program would also include an internet
and print marketing program targeting the golf community.
"The ProLink Network is a corner stone for the success of this
programming," said Kyle Sherman, executive vice president, ad sales, Fox
Sports net. "Clustered with ProLink, we can offer our advertisers a unique
solution crossing many mediums, all targeted at a highly desirable audience.
To our knowledge this is the first time that a sponsor using broadcast budgets
will be able to buy a multi-focused platform offering including a leading
digital out of home venue from one provider designed for maximum impact and
substantial ROI for the advertiser."
"Through a wide array of cost-effective, focused advertising vehicles, we
believe that this is the first time that a sponsor will be able to reach a
highly targeted affluent audience," said Lawrence Bain, ProLink's Chief
Executive Officer. "We are excited to enter into this agreement with NAP. Fox
has extensive relationships with widely respected national brands, and we
believe that the exposure generated will offer advertisers the unique ability
to reach affluent audiences with a target message."
As part of this potential program ProLink's golf course partners will
enjoy a national branding opportunity with commercials running in major
markets promoting the use of ProLink on the courses and the location of
ProLink's product in the markets.
About ProLink
ProLink Solutions, a subsidiary of ProLink Holdings Corp., is the world's
leading provider of GPS golf course management systems and revenue-generating
on-course advertising. ProLink Solutions' core philosophy is to be a "Trusted
Partner" to its golf-course customers. From enhancing golfers' overall
experience and improving pace-of-play, to increasing current revenue streams
and creating new profit centers for golf courses, ProLink Solutions' products
and services have captured markets both nationally and globally.
About NAP
National Advertising Partners (NAP) is the Fox-owned sales unit that
represents 35 regional sports networks across the country, including 16 Fox
owned-and-operated networks, as well as nearly two dozen others, such as
Comcast SportsNet, NESN, YES, Liberty Sports, and MSG. NAP's current client
roster features more than 1000 active advertisers.
Safe Harbor
This press release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 about ProLink
Holdings Corp. (ProLink). Forward-looking statements are statements that are
not historical facts. Such forward-looking statements, based upon the current
beliefs and expectations of ProLink's management, are subject to risks and
uncertainties, which could cause actual results to differ from the forward
looking statements which are set forth in greater detail in the Company's
filings with the Securities and Exchange Commission from time to time. The
information set forth herein should be read in light of such risks. ProLink
does not assume any obligation to update the information contained in this
press release.
For more information about ProLink, visit http://www.goprolink.com/, call
480.753.2337 or email info@goprolink.com.
CONTACT:
Daniel Mitchell
Buffalo Communications
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Gary Nash
212.732.4300
gnash@ceocast.com
SOURCE ProLink Holdings Corp.
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