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BOOMj Announces Partnership With HAPPYneuron Online Brain Games

HAPPYneuron online brain games are now available free to members of social network, BOOMj.com

HENDERSON, Nev., Sept. 26 /PRNewswire-FirstCall/ -- BOOMj, Inc. (), the leading social networking community for Baby Boomers and adults over the age of 35, announces that they have partnered with HAPPYneuron online brain games (www.happy-neuron.com). HAPPYneuron is a leading provider of scientifically-based online brain fitness solutions designed to help slow the natural effects of aging on the brain and stay mentally fit. The partnership provides BOOMj members with free access to HAPPYneuron's brain fitness games featured on the BOOMj website.

"We realize that BOOMj members are looking for ways to stay healthy, not only physically but mentally as well," said Wendy Borow-Johnson, president of BOOMj, Inc. "By teaming up with HAPPYneuron, BOOMj is offering members a unique way in which they can stay mentally fit and engaged."

Increasing scientific evidence shows that actively participating in appropriately designed brain fitness workouts aids mental agility. HAPPYneuron games were developed by a team of neurologists, cognitive psychologists and educational scientists to offer these activities in the form of entertaining, interactive online brain games. HAPPYneuron currently offers 35 unique, fun and challenging games that target the five major cognitive brain functions of memory, attention, language, executive functions and visual/spatial skills. Such "Brain Games" are free on BOOMj.com and are part of BOOMj's effort to provide life enhancing content to Baby Boomers.

"By working with BOOMj.com, HAPPYneuron will be able to effectively reach a segment of the population who will highly benefit from our scientifically-based brain games," said Laura Fay, CEO of HAPPYneuron. "This is an exciting partnership and we look forward to providing the tools for BOOMj members to improve their brain's overall health."

HAPPYneuron brain games are available on the "MY BOOMj" page of . BOOMj members will also receive reward points towards purchases in the BOOMj store for playing the brain games. Membership for BOOMj is free and provides great opportunities like access to HAPPYneuron games, social networking, and reward points for brand name items. BOOMj has also created an opportunity for sponsors to be associated with the brain fitness effort by placing their messages around the HAPPYneuron games.

About BOOMj, Inc. (TM)

BOOMj, Inc. (OTC Bulletin Board: BOMJ) owns and operates BOOMj.com http://www.boomj.com the leading niche portal with social networking and e-commerce serving Baby Boomers and Generation Jones. BOOMj.com integrates content, social networking, e-commerce, and advertising, in health, finance, politics, technology, entertainment, travel, and lifestyle. BOOMj, Inc. also operates LocalAdLink http://www.localadlink.com, bringing local advertising to the global market and I-Supply http://www.I-Supply.com, the comprehensive e-commerce solution for websites and social networks. For more information regarding the company, please visit http://boomj.ir.stockpr.com/

About HAPPYneuron

HAPPYneuron Inc, headquartered inMountain View, Calif., was founded in 2000 to offer a broad range of scientifically-proven and personalized brain training workouts. Designed for people of any age, the programs maximize the brain's capacity to learn, adapt to new information, enable mental sharpness and minimize the natural effects of aging. Used by both direct consumers and in senior facilities worldwide, program effectiveness is optimized through the availability of thousands of hours of fun and challenging brain games, guided by an online personal coach. To learn more about HAPPYneuron, Inc. visit www.happy-neuron.com.

Safe Harbor Statement:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting BOOMj's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.

SOURCE BOOMj, Inc.