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Ruckus Wireless Smart Wi-Fi Chosen for Esquire Magazine's 'Esquire House Hollywood Hills'

Ruckus High-Performance, Extended Range Smart WLAN Selected to Blanket 7,400-Square-Foot Property With Reliable Wi-Fi

Ruckus Wireless(TM) today announced that its ZoneFlex Smart Wireless LAN (WLAN) was chosen by Esquire magazine to provide reliable Wi-Fi coverage throughout its 7,400-square-foot "Esquire House Hollywood Hills."

The Ruckus Wireless Smart Wi-Fi system is being used by Esquire for its highly successful celebrity/charity event marketing franchise commonly referred to as "the ultimate bachelor pad," where a series of exclusive celebrity/charity events will take place from September through November, attended by high-profile philanthropic donors, celebrities, Esquire clients and other VIPs.

The opening night event on Thursday, September 25, will be a benefit for "Rock the Vote" hosted by Christina Aguilera.

"Now in our sixth year, our 'Signature Space' program has greater requirements for consistent, reliable Wi-Fi access than ever before," said Stephen Jacoby, Esquire's associate publisher of marketing. "Since our goal is to be on the leading edge of technological innovations, we knew we needed something more robust this year -- but without a huge expense. Ruckus was the only solution we found to provide solid coverage across the entire property at a price that was well within our budget."

"Being chosen for such a media-worthy and important charitable program -- by a prestigious publication like Esquire -- is a great testament to the power of our technology," said Selina Lo, president and CEO of Ruckus Wireless. "As one of the technologies being showcased as an example of cutting-edge innovation, it's important that the Wi-Fi network be as dependable as a wired network. We've built our reputation as pioneers of technology that achieves just that, and we're happy to see it in the spotlight at the Esquire House."

Ruckus Smart Wi-Fi: The Superstar of Wireless Broadband

The $15 million Esquire home, designed by award-winning designers and architects Xorin Balbes and Paul Ashley of TempleHome, includes an 800-bottle walk-in wine cellar, a 500-square-foot pool and spa, a private screening room, five fireplaces (two outside and three inside), a 250-square-foot walk-in closet, his-and-hers master bathrooms with a shared double steam shower, and a six-car garage. It also includes an entertainment room outfitted with a touch-screen computer table for playing games or movies as well as for controlling household systems, and a $50,000 racing car simulator (powered by Intel) used by professional drivers to train.

To ensure reliable, high-performance Wi-Fi coverage to the entire property, Esquire is using three ZoneFlex 7942 802.11n access points (APs) and one ZoneDirector central management console.

Each ZoneFlex AP is built with Ruckus' patented beamsteering technology, a smart antenna array that steers Wi-Fi signals around interference and toward the client device in real-time to provide consistent, higher capacity coverage and extended range. This means fewer APs are needed to cover a larger area -- at a much lower price -- than would be possible with competitive offerings.

The Ruckus ZoneDirector acts as a central point of configuration, management, administration and security for all Ruckus ZoneFlex APs. With the Ruckus ZoneDirector, Esquire's IT staff can see what's happening in the Wi-Fi environment at any time, such as the number of users associated with each AP and their bandwidth requirements. Through a dashboard console IT staff can throttle bandwidth usage, detect rogue APs and devices and block access to unauthorized users.

"As the lead technical advisor to Esquire's 'Hollywood House,' I was thrilled to discover the Ruckus system and the reliable coverage it provides," said Mike Gendimenico, senior technical marketing engineer for Intel. "The system was also extremely simple to install. We were up and running within a few minutes. Based on the performance so far, this year's events will go off without a hitch."

About Esquire House Hollywood Hills

Esquire House Hollywood Hills is the sixth "Signature Space" and the third property Esquire has created in Los Angeles. The Esquire House concept was originally conceived in 2003 and since then has alternated between New York and Los Angeles. Previous locations in Los Angeles have included Esquire House Los Angeles (2004) and the Esquire House 360° (2006). Previous New York City locations have included the Esquire Apartment at Trump World Tower (2003), Esquire Downtown at Astor Place (2005) and Esquire North (2007). More information is available at www.esquirehouse2008.com.

About Esquire Magazine

Esquire (www.esquire.com), published by Hearst Magazines, was the winner of the 2007 National Magazine Award for "Reporting" and the 2006 award for "General Excellence," and is the most-honored monthly magazine in America with a total of 19 awards. Readers can also interact with the brand on the digital front, with Esquire Mobile (m.esquire.com). In addition to its U.S. flagship, Esquire publishes 16 editions around the world.

About Ruckus Wireless, Inc.

Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was formed in 2004 at Sequoia Capital. The company designs, develops and markets Smart Wireless LAN systems that provide reliable and adaptive distribution of delay-sensitive multimedia content and services over standard 802.11a/b/g/n technology. The company's patented hardware and software technologies deliver predictable performance, extended range and real-time adaptability to changing Wi-Fi environments. The company has raised approximately $42 million in financing from premier venture capital investors, consumer electronics companies and broadband operators. Visit www.ruckuswireless.com, and see the company's blog at www.theruckusroom.net.