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DramaTel: Reach Out and Catch Someone!

In the ad, the DramaTel Card uses the edgy tag line, "The Almost Illegal Phone Card." The company markets the card as a way to catch a cheating spouse or to track down a deadbeat dad. The phone card gives its user a way to defeat caller ID. Di Somma describes the service as counter-deceptive. "Our customers can confirm their nagging suspicions if their partner continually avoids their calls," Di Somma says. The DramaTel card works by allowing its user to program another name and number to appear on the recipient's caller-ID.

The company's humorous commercial features a suspicious girlfriend calling her boyfriend who's been avoiding her calls. The cheater answers when she programs his best buddy's number into the caller-ID system, using DramaTel's phone card.

Ask Dr. Drama ...

According to the Ask Dr. Drama page on DramaTel's website, if you suspect your boyfriend may be cheating -- he probably is. Calling the person through the DramaTel Network provides an anonymous way for a suspecting partner to rest their worries. The company believes that anonymity breeds honesty.

Another bit of advice offered by Dr. Drama suggests the user can take a break from "another tasteless meatloaf dinner at home with the wife." All he has to do is pretend to be calling from his office number while he is really enjoying a beer at a local bar.

DramaTel's new ads are heavily rotated during episodes of the popular reality show Cheaters. DDI has formed a strategic alliance with Cheaters to advertise its product. DDI's product was an instant online hit on Howard Stern's fan blog, VH1's "Best Week Ever," as well as on E!'s "The Soup," hosted by Joel McHale.

DDI's campaign has spawned a firestorm of controversy between victims of infidelity and those who oppose the service. The expected debate is OK with DDI since the product, DramaTel, along with programs such as Cheaters may reduce affairs and even help save relationships as people become more reluctant to cheat.

If you would like more information about this topic, or to schedule an interview with Erik Di Somma, please call Kassandra Thomas at 678-461-7708 Ext. 104.

    Contact:

    Kassandra Thomas
    Ross Media, Inc.
    Tel: (678) 461-7708
    Fax: (678) 461-0508
    Email: kassandra@rossmedia.net
    Web: http://www.dramatel.com

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SOURCE DramaTel