Published: September 23, 2008
Survey: Consumer benefits are clear for environmental, wireless printer features
LEXINGTON, Ky., September 23 /PRNewswire-FirstCall/ -- When it comes to
buying a printer, the environment is on the mind of many U.S. consumers. More
than 80 percent of people say a printer with an option for high-yield ink
cartridges would have a positive influence on their purchasing decision.
That's according to a recent online survey commissioned by Lexmark
International, Inc. (NYSE: LXK), a leading provider of printing and imaging
products, services and solutions.
The survey also found that paper-saving features are important to most
printer owners. Eighty percent of survey respondents said an all-in-one (AIO)
that prints, scans, copies, and faxes is friendlier to the environment than
four separate devices.
The benefits of wireless technology also ranked high among consumers. Half
of the respondents said wireless printing is more convenient than standard
wired printing. More than half said that owning a wireless printer would make
their family more productive.
Lexmark's line of wireless(1) products, available at national retailers
such as Circuit City, Office Depot, Office Max, and Sam's Club, can help
people accomplish both their environmental and money-saving goals. Lexmark's
wireless line includes printers with eco-friendly options that reduce paper
use, save ink and conserve energy.
With Lexmark's wireless printers and AIOs, home and office users enjoy the
ability to share a single device - a benefit that survey respondents listed as
one of their top three. Eliminating the number of devices saves energy and
materials, as fewer products are manufactured and fewer parts are recycled or
sent to the landfill.
"Lexmark is committed to developing products that are focused on
productivity, sustainability and saving money for our customers," said Paul A.
Rooke, Lexmark executive vice president and president of its Consumer Printer
Division. "With our wireless line of AIOs, consumers get the value,
performance and eco-conscious features they're looking for and a smart
printing solution."
Lexmark's Home and Student and Professional product lines offer a breadth
of options to meet everyone's needs. Two of Lexmark's wireless AIOs with
"green" features will be shown at a press-only event this Wednesday, Sept. 24,
from 6 p.m. to 9 p.m. EDT, at the Showstoppers "Digital Holiday" event in New
York City at the Millennium Hotel in Times Square. Attendees can stop by
Lexmark's booth to see demonstrations of the Lexmark X7675 and X6650 wireless
AIOs.
Survey Methodology
The online survey was conducted for Lexmark between Aug. 6-12, 2008, by
MarketTools, a third-party research firm, which maintains online panel
communities. Forty-two percent of the 586 respondents were men. Fifty-eight
percent were women. Respondents were aged 18 through 65, came from all U.S.
regions and indicated they were a printer owner or were influential in the
decision to purchase their current printer. The margin of error was +/- 4
percent.
To learn more about Lexmark's Professional Series, go to:
http://www.lexmark.com/professionalseries .
To learn more about Lexmark's Home and Student Series, go to:
http://www.lexmark.com/lexmark/sequentialem/home/0,6959,204816596_1200384070_0_en,00.html . (Please copy and paste URL into web browser.)
About Lexmark
Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers
in more than 150 countries with a broad range of printing and imaging
products, solutions and services that help them to be more productive. In
2007, Lexmark reported $5.0 billion in revenue. Learn how Lexmark can help you
get more done at www.lexmark.com .
Lexmark and Lexmark with diamond design are trademarks of Lexmark
International, Inc., registered in the U.S. and/or other countries. All other
trademarks are the property of their respective owners.
All prices, features, specifications and capabilities are subject to
change without notice.
(1) 802.11 b/g/n wireless network required for all wireless functions.
Subject to the range and capabilities of your wireless router and access to
electricity.
SOURCE Lexmark International, Inc.
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