Published:
Banquet Dishes Up Banquet Select Recipes(TM) - A New Line of Frozen Meals That Are 'So Good for So Little(TM)'
OMAHA, Neb., Sept. 22 /PRNewswire-FirstCall/ -- According to the World
Bank, overall food prices have increased 83 percent over the past three
years.(1) Today, when food prices are through the roof and budgets are
tighter than ever, being resourceful is the key component to making sure the
family stays both satisfied and on budget. With Banquet Select Recipes(TM), a
new line of frozen meals priced around $1.50, families don't have to sacrifice
taste, quality or convenience for a great value.
Banquet Select Recipes are thoughtfully prepared, using quality cuts of
meat, such as all-white-meat chicken, colorful vegetables, rich sauces and
flavorful touches like shredded cheese. The new line offers a variety of
favorite family recipes, including Chicken Parmesan and Home-Style Pot Roast.
To emphasize the wholesome goodness of the meals, Banquet is partnering
with award-winning country music artist and mother of two Lee Ann Womack to
announce the launch of Banquet Select Recipes and the "So Good for So Little"
Campaign, which spreads the word about the value Banquet Select Recipes offer
families looking for flavorful and convenient meal solutions.
"As a mom, my number one priority is taking care of my family. That's why
I've partnered with Banquet to ensure that moms everywhere know that they
don't have to sacrifice taste and quality when living on a budget. With new
Banquet Select Recipes, moms can provide their families with a variety of
complete, wholesome meals that bring something special to the dinner table
every day for only around $1.50," Womack said.
According to Tom McGough, vice president of the Banquet brand, moms have
counted on Banquet for more than 50 years to provide nourishing foods that
their families love at a great value. "Now, during tough economic times,
consumers are looking for more ways to stay on budget without compromising
quality," said McGough. "With Banquet Select Recipes, families can enjoy
flavorful, complete meals at an incredible value," he added.
Through the "So Good for So Little" Campaign, Banquet and Lee Ann Womack
are giving all hard-working moms something special with a sneak preview of Lee
Ann's song "The Story of My Life" off her new album, CALL ME CRAZY, which will
hit stores Oct. 21. The song will be aired on radio stations nationwide
during the week of Sept. 22. For a complete listing of stations, please call
888-234-0038. This is the first time "The Story of My Life" will be played on
the radio and it is brought to fans exclusively by Banquet Select Recipes.
About Banquet Select Recipes
Banquet Select Recipes are priced around $1.50 and are available in seven
varieties, which include Chicken Parmesan, Classic Fried Chicken, Enchilada
Combo Meal, Herb Grilled Chicken Breast, Home-Style Pot Roast, Slow Cooked
Beef and Smothered Burrito. Select Recipes are now available in supermarkets
nationwide.
About ConAgra Foods
ConAgra Foods, Inc. (NYSE: CAG) is one ofNorth America's leading packaged
food companies, serving consumer grocery retailers, as well as restaurants and
other foodservice establishments. Popular ConAgra Foods consumer brands
include: ACT II, Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Kid Cuisine, Marie Callender's, Orville Redenbacher's, Peter
Pan, PAM, Reddi-wip, Snack Pack, Swiss Miss, Wesson and many others. For more
information, please visit us at http://www.conagrafoods.com.
(1) The World Bank. "Rising Food Prices Threaten Poverty Reduction."
SOURCE ConAgra Foods, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: ,FOD,ENT,MUS,PDT,NE-ConAgra-Select
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