Published: September 19, 2008
YELLOWPAGES.COM Ranked No. 1 Local Search Platform in Deutsche Bank Study
GLENDALE, Calif., Sept. 19 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T)
today announced that its subsidiary YELLOWPAGES.COM was unanimously selected
as the best local search platform in a survey(1) of national advertisers
conducted by Deutsche Bank and the Association of National Advertisers. When
asked to rank the local search platforms of major U.S. print publishers from
best to worst, all 12 respondents ranked YELLOWPAGES.COM No. 1. The findings
underscore YELLOWPAGES.COM's leadership in local search and highlight the
value created by connecting advertisers with customers anywhere, anytime.
"We're excited and encouraged by the findings of the survey," said Matt
Crowley, chief marketing officer of YELLOWPAGES.COM. "The study validates our
investment and commitment to consumers and advertisers. We believe our
multichannel approach to local search is a key driver. Whether it is via
http://www.yellowpages.com, our mobile search applications, the
YELLOWPAGES.COM local search toolbar or video profiles
(listings.yellowpages.com/store/business-marketing/video-ads/productid6.aspx),
our goal is to deliver the best interactive advertising tools for businesses
to reach consumers who are ready to buy."
According to the Deutsche Bank research report, "YELLOWPAGES.COM's top
ranking is due to being viewed as a superior lead-generation vehicle compared
to the other websites." Survey respondents saw the most traffic and highest
conversion from YELLOWPAGES.COM. The scale, scope and brand were called out as
key advantages. According to one respondent, "YELLOWPAGES.COM by far and away,
produces the most leads -- the others are not even close."
YELLOWPAGES.COM is the No. 28 Web site according to comScore's ranking of
the top U.S. Web domains in August 2008. More information about
YELLOWPAGES.COM's mobile search applications can be found at
http://www.yellowpages.com/iphone. YELLOWPAGES.COM's toolbar can be downloaded
from http://www.yellowpages.com/products/toolbar. Information on
YELLOWPAGES.COM's leading advertising solutions can be found at
http://listings.yellowpages.com.
YELLOWPAGES.COM bolsters AT&T's industry-leading portfolio of services
that provide local and nationwide residential and business information to
consumers and advertising solutions to national and small businesses. AT&T
also offers 411, a premier caller-paid directory-assistance service, and
1-800-YellowPages, a free directory-assistance service, and owns the world's
largest print publisher in terms of revenue.
(1) Deutsche Bank, "Yellow Pages: Frustration in National Channel," Aug.
26, 2008 -- Based on a five question online survey of 12 national yellow pages
advertisers in conjunction with the telephone directory committee of the
Association of National Advertisers (ANA).
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services inthe United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
About YELLOWPAGES.COM
YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004,
thecompany operates a leading IYP and local search site,
http://www.yellowpages.com. The YELLOWPAGES.COM Nationwide Network provides
exposure to more than 41 million monthly unique visitors (comScore Media
Metrix, May 2008). *The unique visitor number for the YELLOWPAGES.COM
Nationwide Network (Custom Entity) includes unduplicated visitors for the
following sites: YELLOWPAGES.COM, Microsoft Live Search and Live Search Maps,
MSN Yellow Pages, AOL Yellow Pages, Yahoo! Local, Yahoo! Yellow Pages, AnyWho,
Addresses.com and AreaGuides.net.
Note: This YELLOWPAGES.COM news release and other announcements are
available at http://www.yellowpages.com/about/press.
SOURCE YELLOWPAGES.COM
Copyright © 2012, PRNewswire
Copyright © 2012, NewsBlaze,
Daily News
Search News
