Published: September 19, 2008
MediaFLO USA With NBC Universal Offers First-ever Live Mobile Airing of the Historic Ryder Cup
SAN DIEGO, Sept. 19 /PRNewswire-FirstCall/ -- MediaFLO USA, a wholly owned
subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced it will
air NBC Sports on NBC 2Go's coverage of the 37th Ryder Cup live from
Louisville, Ky. on its award-winning mobile TV service. This will be the
first-ever live mobile airing of the historic, international golf tournament,
which brings together the best players fromthe United States andEurope in a
series of thrilling head-to-head matchups. The weekend's action will be shown
on NBC 2Go on Saturday, September 20 from 8 a.m.-6 p.m. ET and on Sunday,
September 21 from 12-6 p.m. ET. MediaFLO USA's mobile TV service, FLO TV(TM),
is available to AT&T customers as AT&T Mobile TV and to Verizon Wireless
customers as V CAST Mobile TV.
"We are thrilled to offer the prestigious Ryder Cup to our mobile
subscribers," said Jonathan Barzilay, senior vice president, programming and
advertising at MediaFLO USA. "This is the first time that Ryder Cup play will
be available on a mobile platform, and thanks to FLO TV and our partners at
NBC Sports, subscribers can enjoy all the action as it happens."
MediaFLO USA has assembled an extensive lineup of live sports on mobile
TV, including comprehensive 2008 college football coverage that features every
BCS conference. In addition, MediaFLO USA recently expanded its unrivalled
news programming with the addition of CNBC and MSNBC from NBC Universal, and
FOX News.
The FLO TV service features an impressive lineup of primetime, news,
entertainment and children's content from leading entertainment brands such as
CBS, CBS College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News,
FOX Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and
Nickelodeon. Recent programming highlights include "CSI" (CBS Mobile), "The
Hills" and "Real World: Hollywood Season 20" (MTV), "Bones" (FOX Mobile),
NBC's "30 Rock" and more.
All programs are available to AT&T and Verizon Wireless subscribers in 58
major metropolitan areas nationwide, includingAtlanta,Chicago,Dallas,Las
Vegas,Los Angeles,New York,San Diego,Seattle andWashington, D.C., among
others. Consumers can learn more about the service by visiting
http://www.flotv.com, http://www.mediaflousa.com, http://www.att.com/mobiletv
or http://www.verizonwireless.com/mobiletv, or by stopping by local AT&T
stores or Verizon Wireless Communications Stores.
About MediaFLO USA Inc.
MediaFLO USA Inc. unleashes the power of TV for mobile consumers,
combining the best content, an intuitive user interface and a superior
multicast network to deliver a true TV experience. The award-winning FLO TV
service from MediaFLO USA offers full-length simulcast and time-shifted
programming from the world's best entertainment brands, including CBS, CBS
College Sports, CBS News, CNBC, Comedy Central, ESPN, FOX, FOX News, FOX
Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and
Nickelodeon. Based inSan Diego, Calif., MediaFLO USA is a wholly owned
subsidiary of Qualcomm Incorporated. Further information is available at both
http://www.mediaflousa.com and http://www.flotv.com.
Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO,
MediaFLO USA, FLO, with FLO, and FLO TV are trademarks of Qualcomm
Incorporated. All other trademarks are the property of their respective
owners.
Qualcomm Contacts:
Melinda Hutcheon, MediaFLO USA
Phone: 1-858-651-7334
Email: melindah@mediaflousa.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
SOURCE Qualcomm Incorporated
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