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'untuckem' Fever Sweeping Wisconsin

Now, whether they're watching at the ballpark, at home or at their favorite bar,Milwaukee baseball fans are joining their team's victory celebrations with the official "untuckem" shirt, available at http://www.untuckem.com.

"We want the entire crowd at Miller Park -- and entire state ofWisconsin -- to 'untuckem' with the team after each win, as they aim to finally clinch that elusive post-season berth," says "untuckem" creator Gerald Mortensen. "'untuckem' isWisconsin. It'sMilwaukee baseball. It's about getting the job done and understanding the value of hard work."

Mortensen is a lifelong Brewers fan,Wausau area native and creative entrepreneur. Eastbay -- an iconicWisconsin brand -- also took an early interest and has partnered with "untuckem." "untuckem" has also received a positive response from several prominentWisconsin companies that have expressed an interest in partnering to take "untuckem" to the next level. Partnership information and all of the latest updates will be available at untuckem.com.

Mortensen says fans have had an overwhelmingly positive response to the concept. "Milwaukee fans have been through a lot in the last 25 years. Ownership has now put the team in a position to win. Fans appreciate that and want to be a part of it. Maybe 'untuckem' is the way they become part of it."

Mortensen stressed that "untuckem" is a much bigger idea than just a Brewer victory. "It's an identity. It's brotherhood. It's something that Milwaukee baseball fans can own.New York or L.A. fans can't relate to 'untuckem' like theMilwaukee fan."

To build on the excitement, the untuckem team has contactedWisconsin Governor Jim Doyle, proposing that he change the state motto from "Forward" to "untuckem" for a day if the team clinches a playoff spot, or at the very least, have the Governor wear one of the shirts at a playoff game.

SOURCE untuckem LLC