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Visionary Coach Offers Healthy Sight Tips to Improve Performance On and Off the Course

PINELLAS PARK, Fla., Sept. 18 /PRNewswire/ -- Transitions Optical, Inc. today announced an expansion of its consumer awareness program to educate golfers about the importance of healthy, quality sight by tapping the expertise of professional golf instructor and swing coach, Matt Killen. He will serve as the lead golf contributor for the Improve Your Vision, Improve Your Game program.

Killen coaches several PGA TOUR players associated with this year's Ryder Cup, including Kenny Perry, J.B. Holmes, Chad Campbell and Team USA captain, Paul Azinger.

"Both players and spectators spend extended periods of time outdoors, which makes it critical to protect the eyes from the sun," said Killen. "Proper eye protection helps players to avoid eye fatigue and allows them to continue to use their eyes as an essential piece of equipment to accurately set up shots and prolong their ability to play at a high level."

Playing golf requires a range of visual skills, including eye-hand coordination, speed and accuracy of eye movements, focusing, depth perception, judgment of location and reading contours. With such obstacles as varying lighting and playing conditions, distracting glare and ongoing exposure to ultraviolet radiation, visual ability can be affected without proper eyecare and eyewear.

Killen, a Transitions(R) lenses wearer, will contribute to the Improve Your Vision, Improve Your Game program by co-authoring a weekly blog and offering consumers golf tips through an interactive tool called a widget, which can be accessed by visiting http://www.transitions.com.

"Transitions Optical is committed to educating golf enthusiasts and consumers worldwide about the importance of protecting and maintaining healthy sight -- today and tomorrow," said Brett Craig, president, Transitions Optical. "We are proud that Transitions has been designated the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour and we look forward to working with Matt to help golfers improve their game by improving their vision."

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.

Transitions(R) lenses are the ideal everyday choice for healthy sight. They are clear indoors and at night. Outdoors, they automatically darken as light conditions change. Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today. Transitions lenses block 100 percent of harmful UVA and UVB rays -- helping to protect the health and wellness of your eyes -- so you can see better tomorrow as well.

Transitions Optical is also the title sponsor of the Transitions Championship For Healthy Sight, which tees off March 16-22, 2009 at the Innisbrook Resort and Golf Club inPalm Harbor, Fla.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

SOURCE Transitions Optical, Inc.

Tags: ,HEA,SPT,PDT,FL-Transitions-golf
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