Generate Premieres Second Season of Popular Webby-Award Honoree Pink: The Series

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"Pink is exactly the kind of compelling HD entertainment that comes alive on Vuze," said Gilles BianRosa, CEO of Vuze (http://www.vuze.com). "We are extremely pleased to partner with Loud Pictures and Generate to bring each episode of Pink's eagerly-anticipated second season to the Vuze Network, and to the show's large dedicated fan base using our HD player."

"We are very excited by the direction Pink takes this season and we think the fans will be too," said Blake Calhoun of Loud Pictures, Inc. who created Pink. "Last season focused on Nate's struggle to reconcile her decision to again become a killer, or 'life-taker' as a means to realizing her fantasy of becoming a wife and mother, or 'life-giver.' This season is a true origin story; we find out exactly what made this character at 19 years-old into a professional assassin in the first place."

In its first season, Pink garnered approximately five million views to go with a Webby Award nomination and a Webby Honoree nod. Season two, "Magnum Cum Laude," finds Nate struggling to balance a complicated dating life with the demands of her high-risk, top-secret profession. Season two also introduces viewers to Nate's character as a college student through a series of flashback episodes that promise to reveal the events that eventually lead her to choose the life of a contract killer.

"Audiences have embraced this show with the same loyalty and passion as fans would for any new television series," said Jordan Levin, CEO of Generate. "In addition to rich, HD production value, Loud Pictures has established a fun genre piece that teasingly reveals the full dimension and scope of the main character's complex and layered life. The unique storytelling captured in Pink shows what the future of filmmaking can look like on the Web."

New Webisodes of Pink will premiere every Monday from September 15 through November 17 exclusively on Vuze in HD, and will then be syndicated across other platforms beginning Tuesdays. Pink: The Series is the third release from Generate's fall 2008 slate, following political satire Republicrats, which successfully premiered on MSN August 19 with over half a million views, and BET's critically-acclaimed scripted comedy Somebodies. Chocolate News, a sketch comedy series created by and starring David Alan Grier, premieres in October on Comedy Central.

Blake Calhoun, Loud Pictures and Pink screenwriter Mike Maden are jointly represented by United Talent Agency and Jared Hoffman, a partner at Generate.

About Generate

Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate's talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Headquartered inLos Angeles andNew York, Generate was recently named to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit http://www.generatela.com.

About Vuze

Vuze is the world's most popular HD entertainment platform enabling its vast global community to find, download, play, and share high-res digital content. The Vuze Network attracts and features high quality content from a growing roster of global television networks, premier production studios and thousands of maverick content creators, on the most advanced, most open entertainment platform ever created. Vuze is developed by Vuze, Inc. (formerly known as Azureus, Inc.), with offices in theSan Francisco Bay Area,New York, Los Angeles, andLondon. For more information, visit http://www.vuze.com.

    Media Contact:
    Wilson Cleveland
    CJP Communications for Generate
    212.279.3115 x207
    wcleveland@cjpcom.com

SOURCE Generate

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