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Z Trim Multifunctional Fiber Lightens the Menu Labeling Legislation Issue at Mid-Atlantic Food Expo, September 17 & 18

As the prospect of menu labeling legislation continues to loom in local pockets throughout the nation, Z Trim's brand equity is resonating louder with young people beginning careers in the food industry, as well as established restaurant chefs, owners and vendors.

"I use Z Trim in many salad dressings including our low fat Blue cheese, our low fat pesto and muffins because of its taste neutrality and because it enables me to replace fat with natural dietary fiber while providing the essential textures that my customers love," said Chef Drew Rosen, President of Fresh Foods Cafe inLong Beach, California. "Good tasting foods that are fresh and nutritious are the crux of our business, so Z Trim is essential to many of my recipes," he said. "Restaurants will embrace Z Trim in the future as it is a great ingredient to extend, lower food costs and improve nutrition. It gives good texture and mouth feel. Additionally it will be in many more prepared products that provide the nutritional profile that customers are looking for more and more," he added.

Z Trim gives restaurants the flexibility to improve the nutritional profiles of a host successful menu items across categories, according to Phil Versten, VP of Marketing and Communications for Z Trim Holdings, Inc. "The issue concerning menu legislation and ingredient bans is mostly about fat and calories," he said. "Regardless what legislation passes here or is defeated there, the continuing introduction of such bills speaks to a larger social concern that happens to be politically expedient," he added. "Many in the food manufacturing and foodservice industries view our multifunctional fiber ingredients as a way to get past the issue because we can easily, naturally, and economically improve the nutritional profiles of the menu items that built their businesses, without impacting taste. With full taste and better nutrition, the issue fades."

A host of food manufacturing companies have begun rolling out finished products containing Z Trim to both retail and foodservice. For example, the Salad Bar line of dressings manufactured by Ken's Foods will be on display as well at the Z Trim booth. Ken's created the line using Z Trim multifunctional fiber in place of certain oils and gums, thereby maintaining a clean label without sacrificing taste and texture. The line was originally created for use in specific school districts. For many people, the significantly reduced fat dressings with Z Trim are indistinguishable from their full fat counterparts.

Although Z Trim has been showcasing Z Trim-enhanced products from a variety of large and small food manufacturers at food shows of late, Z Trim has opted to work with the Restaurant Association ofMaryland's Hospitality Education Foundation (MHEF) for this show.

"We heard that Z Trim was an innovative company that might be receptive to working with our ProStart program," said LaDeana Litchfield, Director of Workforce Development for the Restaurant Association ofMaryland's Hospitality Education Foundation (MHEF). "We applaud Z Trim for recognizing that the future of the industry is with these ProStart students," she added. "It's a great opportunity for our students to work with a healthy product like Z Trim."

Z Trim is thrilled with the opportunity. "We want to respond to young, creative people interested in bringing sensible and innovative solutions into the field with them as they graduate," Versten said. "We're happy to introduce the ProStart participants to the versatility and attributes of our multifunctional ingredient."

ProStart is a national program whose curriculum is written by the NRA. The MHEF ProStart program has recruited students fromBaltimore's National Academy Foundation (NAF) High School to prepare a cheese sauce Queso dip with substantially reduced fat. Their preparation will take place on the demo stage on Wednesday September 17th at 3:15pm on the Nation's Restaurant News Chef Demo Stage under the guidance of Chef/Instructor Steve Hinnant. As well, the students will make mini pumpkin muffins that Z Trim will sample at booth #165.

ABOUT Z TRIM(R)

Z Trim, http://www.ztrim.com, is a natural, functional food ingredient and emulsifier made from the hulls of corn. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative to many of the oils, gums and starches it can replace. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

ABOUT THE MID ATLANTIC FOOD, BEVERAGE & LODGING EXPO

The Mid Atlantic Food, Beverage & Lodging EXPO is an annual restaurant and hospitality tradeshow that features local, national and international manufacturers, distributors and brokers with samples and demonstrations of food, beverages and services for sale to the region's hospitality industry. Featuring free parking, special events, speakers and free admission for foodservice professionals. For more information please visit http://www.midatlanticexpo.com

     Contact:  Phil Versten
     Voice:    847-549-6002
     Email:    phil.versten at ztrim.com

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

SOURCE Z Trim Holdings, Inc.