NEWS

WIRES

OTHER

NVEY ECO 'Plants Its Seeds' in US Department Store Markets

Part of NVEY ECO's growth in theUSA market is attributed to its Organic Certification by OFC Australia and the Australian Government Certified Organic Program, and new retail venues, including select Macy's department stores. "We anticipated the department store market would become an important category for 'green' makeup based on our intimate understanding of the luxury organic cosmetics sector. We could not be happier about the opportunity to now reach consumers who rely on department stores for their cosmetic purchases."

Dirr continues, "NVEY ECO has worked diligently to educate its retailers and their clients on the obvious benefits associated with using certified organic makeup and we have made great progress in the past two years. We have been selective about the retailers who carry the line, and, at the same time, have managed to offer the brand to a wide variety of venues, appealing to nearly every demographic. The products are very consumer friendly - easy to apply, offer an amazing colour spectrum, and are actually healthy for the skin!"

With its worldwide headquarters inMelbourne, Australia, NVEY ECO, founded by Australian Rohan J. Widdison, is Australian Government and OFC (Organic Food Chain) Certified Organic, and is sold in more than 22 countries. NVEY ECO is nourished by great R & D, a 50-year history, proprietary production methods, continuing product development, and people with a passion for organics!

SOURCE NVEY ECO USA