Published: September 10, 2008
Materia Announces Metathesis' Application by Dow Corning and Elevance in the Personal Care Market

Materia announced today a new Dow Corning and
Elevance joint development and marketing agreement to apply metathesis
technology in the personal care market. Elevance, an independent company
created by Materia and Cargill and financed by TPG, applies Materia's Nobel
Prize-winning metathesis technology to natural oils to aggressively grow in
the $500 billion specialty chemicals market.
In the newly formalized relationship, Elevance and Dow Corning will utilize
Materia's metathesis technology to produce a unique line of naturally
derived petrolatum alternatives for use in skin care, color cosmetic, hair
care, and underarm products. Elevance and Dow Corning believe that this
line will capture a major part of the $2-3 billion natural and organic
personal care market.
"Elevance's production scale-up was a major commercial milestone for our
metathesis technology," stated Michael Giardello, Materia's CEO. "This
joint development and marketing agreement represents a second major
milestone -- market validation. We are pleased to continue our support of
Elevance in this new growth opportunity through technology, product, and
process development."
About Materia
Materia was founded in 1998 to commercialize olefin metathesis catalyst
technology. This market-enabling, Nobel Prize-winning, green chemical
technology enables chemical compounds to be synthesized with greater
efficiency, under less stringent reaction conditions, and with reduced
byproducts and hazardous waste. Metathesis has been accepted as an emerging
"green technology" platform and has been broadly adopted by the
pharmaceutical, chemical, and polymer industries. As stated by the Royal
Swedish Academy of Sciences when awarding the 2005 Nobel Prize, "metathesis
is an example of how important basic science has been applied for the
benefit of man, society, and the environment." For more information, visit:
www.materia-inc.com.
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