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Bank of America Huddles Washington Redskins Fans and Challenges Them to Now Prove It

The introduction of the challenge also coincides with a new multi-year sponsorship agreement, securing Bank of America's exclusive sponsorship of the Washington Redskins. The three-year agreement ensures that Bank of America will remain the Official Bank of the Washington Redskins through the 2010 season, and expands their relationship to include exclusive marketing rights in all categories of financial services. Financial terms of the agreement were not disclosed.

"For more than a decade, Bank of America has been a strong and active partner of the Washington Redskins," said Mitch Gershman, Chief Operating Officer, Washington Redskins. "We are very proud to build upon that relationship with this significant extension, which offers new and exciting ways for us to team-up and celebrate Redskins football with customers and fans throughout the region."

The Now Prove It challenge, taking place in the hometowns of the Carolina Panthers(R), Dallas Cowboys(R), New England Patriots(R) and Washington Redskins(R), will test the limits of fans' loyalty in each of these four markets as they attempt to outlast fellow competitors by maintaining contact to a giant 20-foot inflatable football jersey. The last fan standing will be honored as their team's most dedicated supporter and win a pair of tickets to every 2008 Redskins regular season home game.

"Bank of America is proud to support the dedication of Washington Redskins fans by rewarding them for demonstrating their passion," said Bill Couper, Mid-Atlantic president, Bank of America. "By participating in the Now Prove It challenge, fans have the opportunity to prove their team loyalty in a very strong way. And everyone has the ability to prove their passion each and every time they use their Redskins banking products."

The program supports Bank of America's suite of exclusive My Expression(TM) NFL Banking products which include check cards, checks and credit cards that bear the Redskins, Cowboys, Panthers and Patriots logos. As the Official Bank of the NFL, Bank of America provides NFL-themed personal banking products nationwide, including credit cards with the logos of each of the 32 NFL teams, allowing NFL fans and Bank of America customers the opportunity to support their favorite team everyday.

"The Redskins and Bank of America are committed to delivering a championship level of customer service," added Gershman. "We have the greatest fans and they are passionate about their Redskins. I am happy to team up with Bank of America to introduce a unique and fun contest that will give our fans another way to express their Redskins pride."

In 2007, Bank of America became the first-ever Official Bank of the National Football League(R). Under this historic agreement, Bank of America has the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl. Bank of America is also the Official Bank of the Carolina Panthers, Dallas Cowboys, New England Patriots and Washington Redskins.

For more information about the Now Prove It challenge, visit http://www.bankofamerica.com .

NFL Banking Products

My Expression(TM) NFL Banking is an exclusive set of personal banking products from Bank of America including NFL-and team-branded check cards, checks and credit cards that reward fans with every purchase. With NFL Banking from Bank of America, fans can show their passion for their favorite NFL team or for NFL football any time they use their check card, credit card or write a check. For more information on Bank of America NFL Banking products go to http://www.bankofamerica.com/nfl .

Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience inthe United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 18,500 ATMs and award-winning online banking with more than 25 million active users. Bank of America offers industry leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange. Bank of America N.A. Member FDIC.

                         http://www.bankofamerica.com

SOURCE Bank of America