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Collegiate Fans Score Touchdown With Integrated Wireless Program From AT&T

Fans can subscribe by texting their college keyword to 72645 to receive text alerts with game-day reminders and the latest team statistics, updates and news from their favorite collegiate teams in football, basketball, soccer, volleyball, tennis and several other sports. The alerts will also direct consumers to team-specific portals, where available, so they can find information and content from their favorite team. Standard text message rates apply.

"We're thrilled to give fans across the country more ways to stay connected and up-to-date on their favorite collegiate teams," said Tim McGhee, Director, AT&T Corporate Sponsorships. "This wireless program is a great way to empower university sports teams with AT&T mobile technology, and it allows teams to better connect with alumni and fans across the country."

More than 20 college teams nationwide will participate in the program, which is one of the largest wireless collegiate texting programs of its kind. Collegiate fans can connect to the following teams by texting the keywords below to 72645.

    * Arizona State University, keyword: Devils
    * Georgia Tech, keyword: GTech
    * University of Georgia, keyword: Dawgs
    * University of Kansas, keyword: Jayhawks
    * Ohio State University, keyword: OSU
    * University of Oklahoma, keyword: Sooners
    * University of Oregon, keyword: Ducks
    * Penn State University, keyword: Lions
    * Rutgers University, keyword: Knights
    * Stanford University, keyword: Cardinal
    * Texas Tech University, keyword: Raiders
    * University of Alabama, keyword: Tide
    * University of California, keyword: Bears
    * University of Connecticut, keyword: Huskies
    * University of Miami, keyword: Canes
    * University of Michigan, keyword: GoBlue
    * University of Southern California, keyword: Trojans
    * University of Texas, keyword: Horns
    * University of Washington, keyword: UW
    * West Virginia University, keyword: WVU
    * University of Louisville, keyword: Cards
    * University of Wisconsin, keyword: Bucky

AT&T's integrated wireless and texting program is one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country. It's also an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services inthe United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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SOURCE AT&T Inc.