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Oracle Unveils Oracle's Application Integration Architecture Trade Promotion Management Solution that Integrates Siebel and Oracle's Demantra

    REDWOOD SHORES, Calif., Sept. 10 /PRNewswire-FirstCall/ --

     *    To provide a complete, integrated trade promotions management and
          advanced planning solution, Oracle today announced availability of
          an Oracle Application Integration Architecture solution that
          connects Oracle's Siebel Trade Promotion Management with Oracle's
          Demantra Predictive Trade Planning and Promotion Optimization.
     *    The integration supports both new and existing CRM customers who
          wish to extend their trade promotion management systems with
          simulation, planning and optimization capabilities.
     *    By combining the sophisticated, yet easy-to-use promotion
          simulation and optimization capabilities in Oracle's Demantra
          with Siebel's trade promotion management execution and
          settlement applications, customers can maximize the
          effectiveness of promotional activity and spend.
     *    Developed in a collaboration between Oracle and Deloitte in
          conjunction with their alliance relationship, the new integration
          between Siebel Trade Promotion Management and Demantra is delivered
          as part of Oracle Application Integration Architecture, which
          integrates business processes across Oracle, third party and custom
          applications.
     *    Oracle Application Integration Architecture leverages Oracle(R)
          Fusion Middleware to deliver durable, services-based data-oriented
          integrations between Oracle Applications using SOA principles.


     Pre-Integrated Offering Delivers Customer Value
     *    Oracle's Application Integration Architecture solution provides
          out-of-the-box integration between Siebel Trade Promotion Management
          and Oracle's Demantra to combine predictive trade planning,
          simulation modeling and promotion optimization capabilities.
          Through this integration, customers benefit from:
          o    Enhanced account and promotion planning functionality,
               including sales and statistical forecasts, account planning
               summaries and quotas in a streamlined and configurable
               graphical user interface;
          o    Ability to model and simulate promotions to conduct
               pre-promotion analysis of lift and profitability.  Analytical
               tools enable deep decomposition of promotional lift to
               determine actual net ROI value; and
          o    Powerful promotion optimization capabilities that use a
               sophisticated Bayesian-Markov scientific statistical foundation
               to determine, within user-directed constraints, the most
               effective use of promotional funds to achieve user-defined
               goals such as profitability, revenues or volume.


     Supporting Quotes
     *    "Optimization and simulation offer significant competitive advantage
          for consumer goods companies that can use them in conjunction with
          their go-to-customer activities," said Gartner's Research Vice
          President, Industry Advisory Services -- Manufacturing, Dale
          Hagemeyer.  "The industry is so rich in data that it will take
          predictive capabilities to truly understand and influence future
          outcomes.  Companies that cannot do so will remain trapped in the
          past."
     *    "This integration enables customers to accelerate time-to-value and
          implement effective trade promotion management processes without
          requiring time-consuming or costly custom integrations," said
          Deloitte Consulting LLP Principal and CPG Technology Leader, Alan
          Langhals.  "Deloitte is pleased to have worked with Oracle to
          develop this Application Integration Architecture solution.  It will
          provide customers with an end-to-end solution based on processes
          that can help them increase the effectiveness of their promotions
          that should have a positive bottom-line impact."
     *    "Siebel Trade Promotion Management has helped consumer goods
          manufacturers identify how trade promotion funds, which can
          represent 20 percent of a consumer goods company's revenue, are
          spent," said Oracle's Vice President Retail and Consumer Goods
          Product Strategy, Jeff Wexler. "The addition of the predictive
          capabilities enables customers to now spend that money more
          effectively."


     Supporting Resources
     *    Oracle Application Integration Architecture
          (http://tinyurl.com/5hhwqv)
     *    Oracle's Demantra (http://www.oracle.com/demantra/index.html)
     *    Oracle's Siebel CRM (http://tinyurl.com/2k756g)
     *    Oracle Announces Implementation of Application Integration
          Architecture (AIA) with Trade Promotion Management System
          (http://tinyurl.com/59k8u2)
     *    Oracle Introduces Pre-Built Integration between Oracle(R) Siebel CRM
          Trade Management and Oracle E-Business Suite
          (http://tinyurl.com/6nu9w6)
     *    Oracle Trade Management White Paper (http://tinyurl.com/6pmzt2)
     *    Oracle Trade Management Data Sheet (http://tinyurl.com/5vadoj)
     *    Oracle Demand Signal Repository Data Sheet
          (http://tinyurl.com/6araqn)

Oracle (Nasdaq: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

As used in this press release, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see http://www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

SOURCE Oracle