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TV Widget Publishing Platform Featured at DEMO '08 Conference

"The multi-tasking TV viewer has created an opportunity to deliver an enhanced TV experience by merging the Internet with traditional TV viewing. The multi-device TV home has also created an opportunity to deliver augmented content, while offering a new approach to controlling the digitally connected home through a single device," said Edward J. Zylka, CEO of tvCompass Inc. "The recent announcement by Intel Corporation and Yahoo! Inc. for the Widget Channel, an application framework optimized for TV and related consumer electronics products helps reinforce the strategy we brought to the market last November. While we concur that using widgets to augment TV programming content simplifies consumer usability, we believe a second screen approach maintains the passive viewing environment that TV watching is all about."

The TV 2.0 Platform combined with tvCompass's WiFi Mobile Internet Device lets viewers engage in a variety of personal experiences using a second screen device -- without disrupting the TV screen. These experiences range from access to an "off screen" Interactive Program Guide (IPG) for cable, satellite, HDTV broadcast or video on demand channels, instant access to local weather conditions, staying current with news and information, tracking favorite sports teams play-by-play, interacting with friends via messaging, discovering new content and services, or sharing favorite shows with friends and family. Examples of advanced TV services include social networking, community and participation (voting, IM, and chat), and sync with TV (real-time sport events, award shows, reality TV, etc.). tvCompass makes these wireless services accessible within easy reach of the remote control or anywhere in the home.

tvCompass in partnership with ESPN, recently launched the ESPN-branded "The Ultimate Remote" aimed at simplifying advanced home theater equipment operation, providing sports fans with one-touch wireless access to their favorite Gamecasts, ESPN.com fantasy leagues, news, stats, scores and more.

About tvCompass

As a software, content and services company, tvCompass Inc. has created an innovative business model built around guidance, navigation and control of digital home entertainment content and equipment via mobile-IP connected second screen devices. With the living room as the captive location for TV contextual consumer advertising, addressable and targeted advertising, audience measurement and interactive TV services, the tvCompass Interactive Program Guide (IPG) solution forms the foundation for an advanced content services and data monetization model.

The software, services and business model are extensible to proprietary WiFi Mobile Internet Devices (MIDs), mobile smartphones, personal WiFi digital media players, network connected TVs, whole home digital media appliances, and other wireless consumer devices. Based inChicago, IL, tvCompass is privately held and maintains a strong patent portfolio.

SOURCE tvCompass Inc.