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Pandora Hires Former CNET Ad Sales Manager for Northwest Territory

Brings Key Account Experience, Revenue Success and Agency Relationships

Pandora Media, Inc. (www.pandora.com), the premier provider of personalized radio service online, announced today the hire of Bill McDonald as sales manager for the northwest territory which includes Northern California, Oregon, Washington, Idaho and Montana. Previously Bill was with CNET where he most recently held the title of network sales manager, focusing on corporate sales for key accounts such as Best Buy, GM and Ford Motor Company.

"In Bill's position at CNET as both an account executive and sales manager, he consistently delivered outstanding sales performances, exceeding revenue goals by significant margins," said Cheryl Lucanegro, vice president of advertising sales for Pandora. "We're thrilled he's joined our team and look forward to leveraging his key account experience and relationships with Best Buy and other top tier brands whose customer targets are a perfect fit with Pandora's user base."

Prior to CNET, McDonald worked for Winter Street Capital as a research analyst in the technology sector conducting primary research and due diligence for several investment firms. McDonald holds a BA degree from the University of California, Berkeley.

About Pandora

Pandora (www.pandora.com) is a personalized radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 50 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than sixteen million registered listeners, a database of over 550,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter and Gamble, and Nike.