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Flexible Benefit Service Corporation Celebrates 20th Anniversary And Introduces New Logo

Flexible Benefit Service Corporation (Flex) today announced that in celebration of its 20th year in business it is introducing a new company logo, Web site and an array of new resources.

A wholesale insurance firm and benefits administrator, Flex has continuously provided the health insurance marketplace with integrated solutions by delivering access to quality benefit choices and services.

Flex's new logo solidifies its commitment to the marketplace and encompasses all that it stands for. With two flexible rings seamlessly representing no beginning and no end, the rings illustrate the type of relationships Flex holds with its clients and business partners.

"We are very proud to celebrate 20 years of business and what a great way to do so with the introduction of our new logo," said John DiVito, president of Flex. "We are committed to strengthening and expanding our products and services to provide the marketplace with innovative plans, customized approaches and the tools clients need to succeed."

Along with a new logo, Flex also presents a new, simplified but bold, palette of colors. As with the rings, these colors hold special meaning to Flex - blue indicating loyalty and dependability, and orange conveying energy and vitality. These are values that Flex honors and will strive to uphold for years to come.

Included with the introduction of Flex's new logo is a new company Web site at 'http://www.flexiblebenefit.com'. With a complete overhaul of design and functionality, the site provides the marketplace with a new resource for Flex's various business units - General Agency, Flex Products and Affinity Programs.

In addition to the Web site, new sales and marketing materials have also been developed to assist the marketplace with fully understanding Flex's comprehensive yet integrated line of products and services. The new colors and logo also appear on all Flex Products including Flex125, FlexHRA, FlexHSA, FlexCOBRA and FlexTRANSIT.

Although Flex is shedding its old colors and look, its identity remains the same. Flex is still the familiar, long-standing, trusted partner that it has come to be known as in the health insurance marketplace.

For more information about Flex, visit 'http://www.flexiblebenefit.com' or call 847-699-6900.

About Flexible Benefit Service Corporation

Flexible Benefit Service Corporation (Flex), headquartered in Rosemont, Ill., is a wholesale insurance firm and benefits administrator. It works directly with insurance brokers and offers a deep understanding of the individual and group health insurance markets. Flex is committed to finding solutions for rising healthcare costs and promoting the plans that offer premium relief. Through its innovative technology, strong industry relationships and superior customer service, Flex is at the forefront of all the latest trends and key options in health insurance and benefits administration.

FLEXIBLE BENEFIT SERVICE CORPORATION
10275 W. Higgins Road, Suite 500
Rosemont, IL 60018
847 699 6900 T
847 699 6906 F
'http://www.flexiblebenefit.com'

Contact:
Nick Severino
Flexible Benefit Service Corporation
847 699 6900
nseverino@flexiblebenefit.com
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   Mr. Nick Severino
   Marketing Manager
   Flexible Benefit Service Corporation
   Rosemont,    IL,    60018
   USA
   847-699-6900 (x-4341) (phone)
   847-699-6906 (fax)
   nseverino@flexiblebenefit.com
   www.flexiblebenefit.com