Published:
Rocco DiSpirito to Host Men's Health Urbanathlon
NEW YORK, Sept. 9 /PRNewswire/ -- Men's Health, the best-selling men's
magazine on newsstands, announced today that chef Rocco DiSpirito will host
the title's annual signature event -- the Men's Health Urbanathlon(TM) &
Festival. DiSpirito will host Urbanathlon events inNew York on Saturday,
September 27, 2008 and inChicago on October 18, 2008. VP/Publisher Jack Essig
made the announcement. DiSpirito -- an award-winning chef, author and
accomplished tri-athlete -- will launch a new series on A&E network this Fall
and publish a companion cookbook, "Rocco Gets Real," in addition to competing
in the upcoming season of ABC's "Dancing With The Stars."
DiSpirito will lead over 1000 Urbanathletes as they conquer ten miles of
iconicNew York City landmarks. The race begins at 7am at the Central Park
bandshell where DiSpirito will warm up with the athletes and sound the
starting gun. Racers proceed down the West Side Highway with urban obstacles
at Piers 84 and 54, then make their way into the historic Financial District
to tackle 52 stories at 7 World Trade Center. After a taxi hurdle and 8' rope
wall in Battery Park, participants cool down with a walk to the free Festival,
which is open to the public, at Piers 16 and 17 at the South Street Seaport
which will feature live entertainment, great food, sampling, urban challenges
and prizes.
DiSpirito will then get the Windy City's 3,000+ Urbanathletes ready to
conquer theChicago's iconic landscape beginning at 8am. From the starting
line in Lower Hutchinson Field, racers will encounter urban obstacles at Navy
Pier and 31st Street Beach before tackling the bleachers at Solider Field. The
finish, complete with taxi cab hurdles and 8' rope wall, will also take place
at Lower Hutchinson.
Says Essig, "Rocco is a perfect host for the Urbanathlon; he embodies the
Men's Health lifestyle as an accomplished tri-athlete who balances his love of
food with a dedication to health and fitness. We are thrilled to have Rocco be
a part of the event."
Men's Health has grown the Urbanathlon & Festival event into an
international franchise hosting additional races in the UK andMexico. The
Men's Health Urbanathlon(TM) & Festival will again make a contribution to the
Challenged Athletes Foundation (CAF), a national charity that empowers
disabled athletes around the world.
Sponsors for the 2008 Urbanathlon include Dodge (Presenting Sponsor),
Colorado Tourism, K-Swiss, Redken for Men, BSN and Crunch Fitness.
About Men's Health (www.menshealth.com)
Men's Health is the largest men's lifestyle magazine brand in the world
with 38 editions worldwide. Published 10 times a year in the U.S. by Rodale,
Men's Health is the best-selling men's magazine on newsstands, each month
providing its 11 million readers with the latest information on all aspects of
a guy's life including health, fitness, fashion, nutrition, relationships,
travel, technology and finance. The magazine has garnered numerous accolades
in the industry including several appearances on Advertising Age's "A List",
Adweek's "Hot List" and Capell's Circulation Report, which recently named the
magazine "Best Newsstand Performer of the Decade." In 2007, Men's Health
Editor-in-Chief David Zinczenko was named "Editor of the Year" by Adweek
magazine shortly after the title secured the top spot on their "Brand Leaders
Hot List" in 2006. The magazine has also received a National Magazine Award in
the personal service category. In 2004, Men's Health launched Best Life, the
fastest-growing magazine for discerning, accomplished men and also publishes
several branded books, DVDs, special interest publications and the online
subscription service www.menshealthtrainer.com .
SOURCE Men's Health Urbanathlon
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