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Kodak Partners with Paige Davis and TLC Network's 'Trading Spaces'

ROCHESTER, N.Y., Sept. 9 /PRNewswire-FirstCall/ -- Eastman Kodak Company (NYSE: EK), the world's foremost imaging innovator, has formed a partnership with Paige Davis and "Trading Spaces," TLC's popular home design show. The dynamic integration, which continues through March 2009, will encourage consumers to explore their creativity and do more with their photos.

"Paige Davis and 'Trading Spaces' are synonymous with taking the ordinary and making it extraordinary through creative, simple decorating ideas that truly represent the personality of the homeowner," said Tim Palmer, director and vice president for Kodak's Americas marketing center. "Consumers are looking for more ways to enjoy their photos and personalize their home. Paige and 'Trading Spaces' are the ideal ambassadors for Kodak digital products and services, which are designed to help consumers tell their stories with ease and style."

As Kodak's brand ambassador, Paige Davis, through inspiring, affordable design tips, will demonstrate how KODAK products, including KODAK EASYSHARE Digital Cameras, KODAK EASYSHARE Digital Picture Frames, KODAK EASYSHARE All-in-One Inkjet Printers, and the KODAK Picture Kiosk, offer true solutions for sharing and displaying photos.

Paige's Kodak-inspired ideas will come to life both in 30-second television spots and in select episodes of "Trading Spaces" airing Saturdays only on TLC. Paige will also star in how-to videos airing exclusively on Kodak's online properties, and her tips and ideas will be featured on TLC.com, Kodak.com and in a Kodak-produced magazine that will be distributed at select events nationwide. As part of the collaboration, Kodak further joins TLC in a consumer contest to give one lucky Grand Prize winner a room makeover in November 2008.

"I'm thrilled to have the opportunity to work with Kodak, a company committed to innovative products and ideas," said Paige Davis, host of TLC's "Trading Spaces." "Kodak has been present throughout my personal life, and in my professional life on Trading Spaces, so this is a perfect partnership and a great opportunity for me to encourage consumers to get photos off their cameras and computers and create something special with them."

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com/, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

Editor's Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes application if already installed on your computer. From the iTunes store, type "Kodak podcast" in the search field to view all of our podcast offerings.

2008

KODAK and EASYSHARE are trademarks of Kodak.

SOURCE Kodak