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M&M'S(R) Racing and Driver Kyle Busch Infuse Red-Itude Into NASCAR's(R) Chase for the Sprint Cup

Just like Busch, "Red," as he's commonly known, has been known to get a little rowdy from time to time. Because Busch may have to draw upon his own rowdiness to stay ahead of the pack during the Chase, he's decided to mimic his friend Red by sporting his own red firesuit.

Beginning with the Sylvania 300 on September 14, 2008 at the New Hampshire Motor Speedway, Busch will wear the red firesuit for seven of the remaining ten races that will feature M&M'S(R) brand chocolate candies as the primary sponsor.

"I can't wait to kick off the 2008 Chase in style," said Kyle Busch. "This new M&M'S red firesuit is really cool. Red has been riding along with us all season, so hopefully he can help us keep this momentum going as we go through the Chase and run for a championship."

Fans nationwide can also sport Kyle's signature red-themed Chase look by purchasing special edition gear. The "Kyle Busch Rowdy Red Signature Line" features a jacket, T-shirt and hat, which will be available online at http://www.mms.com/us/racing, specialty retailers and at each of the final ten NASCAR race locations.

For more information on this special edition merchandise or M&M'S Racing, visit http://www.mms.com/us/racing.

About Mars Snackfood US

Mars Snackfood US isthe United States snack operations of Mars North America. With more than $7 billion in annual sales inthe United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered inMount Olive, N.J., Mars North America employs more than 12,000 associates inthe United States, with 54 facilities nationwide. Mars Snackfood US, headquartered inHackettstown, N.J., includes some of the world's favorite brands such as DOVE(R) Brand Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SKITTLES(R) Brand, SNICKERS(R) Brand, STARBURST(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit http://www.mars.com.

About Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, two NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Tony Stewart, Denny Hamlin and Kyle Busch in the Sprint Cup Series; Stewart, Hamlin and Busch in the Nationwide Series; and Joey Logano and Marc Davis in the NASCAR Camping World Series East. Based inHuntersville, N.C., and owned by Joe Gibbs -- a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame -- JGR has competed in NASCAR since 1992, winning three Cup Series championships and more than 80 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.

About Kyle Busch

Busch, aLas Vegas native, began his racing career at age 12 and quickly ascended through the ranks to join what is currently known as the NASCAR Sprint Cup Series in only eight years. Busch currently drives for the No. 18 M&M'S(R) Racing Toyota team in the NASCAR SPRINT Cup Series. Widely respected as one of the leading talents in the SPRINT Cup garage, Busch's resume includes several milestone accomplishments, including being the youngest SPRINT Cup rookie of the year at age 20. Busch is also on record as the youngest driver to win a Nextel Cup race (20 years, four months, two days) after posting his first career victory at California Speedway in September 2005 during his rookie season. During his sophomore effort, Busch became the youngest SPRINT Cup driver to qualify for the Chase for the SPRINT Cup.

SOURCE Mars Snackfood US