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NIBC Direct Offers the Highest Interest on Dutch Savings at 5.25%

"NIBC Direct is the first Dutch bank to offer top interest rates on both instant access savings and long-term deposits," says Michel Kant, director of NIBC Direct. "It's clearly the most advantageous savings product in the Dutch market. We're hoping it'll shake things up and get people saving."

NIBC Direct is a subsidiary of NIBC Bank N.V., a Dutch merchant bank established in 1945. NIBC fulfils all the requirements of the Dutch financial regulators and investments are protected by the Dutch collective guarantee scheme for deposits.

High Interest for All

Savers wanting to take full advantage of this top interest rate need only apply at http://www.nibcdirect.nl. Anyone can save with NIBC Direct and all savers earn the same high 5.25% interest rate. For serious savers wanting to earn an even higher return, NIBC Direct also offers the highest rate on term deposits. Depending on the length of the term, this can run up to 6%.

High Returns, Transparent and Secure

A great deal of market research was done prior to the launch of this new online savings product. This showed that the Dutch savings market is estimated at around EUR 250 billion. However, there is clearly still a gap in the market that NIBC Direct intends to fill. Dutch savers want to earn the highest return on their investment with the lowest risk and without the complication of complex provisos. NIBC Direct is the only Dutch savings product that combines transparency and security with a high rate of interest for all.

Advantages of Internet Savings

NIBC Direct can offer this high interest rate because it keeps its overheads low. Being an internet bank, NIBC Direct has no large branch network to support. Instead it offers around the clock availability, seven days a week via http://www.nibcdirect.nl.

The launch of NIBC Direct will be accompanied by a nationwide marketing campaign. This will run as of the end of September 2008 in magazines, newspapers, on radio and television. The adverts aim to raise the public's awareness of the advantages of saving with NIBC Direct.

SOURCE NIBC Bank N.V.