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PlayFirst Announces Top-Selling Casual Game 'Diner Dash' Now Available on Apple App Store

(Logo: http://www.newscom.com/cgi-bin/prnh/20051004/SFTU029LOGO)

"Apple has effected profound market change with the App Store, enabling developers to unleash their creativity directly to a global market for the first time without 'permission' from the mobile carriers," said John Welch, co-founder and CEO, PlayFirst. "This is the opportunity we have been waiting for in mobile -- the device is a perfect match for PlayFirst content, a 'just right' ecosystem in which to deliver our innovative catalog of casual games."

"Offering our well known games on the Apple App Store is a key driver for the growth of PlayFirst games," said Brad Edelman, co-founder and CTO, PlayFirst. "The iPhone and iPod touch are breakthrough devices with advanced capabilities that enable us to create truly compelling gaming experiences."

Diner Dash has been a No. 1 hit across major online game portals, mobile and retail, as well as a popular handheld title, since its debut in late 2004. The original game, developed by the award-winning independent studio Gamelab, is now a multi-million dollar brand, spanning multiple sequels and brand extension spin-offs based on the DinerTown(TM) story world. The iPhone version, finalized with the assistance of development partner Other Ocean Interactive, utilizes PlayFirst's Playground SDK, which allows PlayFirst to easily port their catalog to multiple platforms.

PlayFirst continues to be a pioneer in the casual games industry through high-quality narrative and game design, as well as innovative pricing and distribution models. PlayFirst games are available already on most major gaming platforms, including Mac and PC, mobile phones, and consoles. Today's announcement will introduce Diner Dash to new audiences, and give PlayFirst's loyal fans a new way to enjoy their favorite game.

Diner Dash is available now in the US,Canada,Australia, UK, andIreland for just $9.99 from Apple's App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/.

About PlayFirst, Inc.

PlayFirst is an innovative entertainment company dedicated to making games appealing to everyone. By creating engaging story worlds that capture the imagination and bringing them to life across popular platforms worldwide, including PC, Mac, mobile, handheld, and console, PlayFirst teams make quality gaming experiences available everywhere consumers want to play. The company's portfolio includes world-renowned titles, such as Diner Dash(R), Wedding Dash(R), Chocolatier(R), and Dream Chronicles(R). PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit http://www.playfirst.com.

PlayFirst, Chocolatier, Diner Dash, DinerTown, Dream Chronicles, Wedding Dash, Dash, and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst, Chocolatier, Diner Dash, Dream Chronicles, and Wedding Dash are registered in the U.S.

SOURCE PlayFirst, Inc.