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Sigma Micro Announces the Release of SigmaCommerce 4.3 for Direct Retailers

The additions in SigmaCommerce 4.3 include more product personalization capabilities, online payment method enhancements including available integration with PayPal(TM), and an optional single-page checkout process -- proven to lower shopping cart abandonment rates and instill shopper confidence. As one of the most trusted and recognized names in ecommerce, PayPal(TM) is synonymous with convenience and security online.

The ecommerce-focused enhancements in this release follow extensive research and observation of mid-size direct retailers, addressing the need for efficient online transactions and security. The newest findings in The Shop.org State of Retailing Online 2008 validate Sigma Micro's prioritization of web merchandising and optimization effectiveness. According to the study conducted by Forrester Research, shopping cart page improvements and checkout process enhancements are top investment priorities for 79% and 80% of retailers polled respectively.

"We know the needs addressed by SigmaCommerce 4.3 are at the forefront of our direct retailers' minds," said Sigma Micro President Matt Konkle. "In the current economy, providing shoppers with efficiency, convenience, and security have never been more important."

    Other new capabilities or improvements in this software release include:

    -- Enhancements to on-account payment transactions, which adds convenience
       for online retailers who also conduct business-to-business transactions
    -- Intelligent forecasting for expected-to-ship and scheduled-to-ship
       products on back order, enabling retailers to maximize
       receiving/fulfillment lead times
    -- Enhanced CSS (Cascading Style Sheets) Editor, allowing advanced hiding,
       resizing, and docking options available during website construction
       using the SigmaCommerce eStore

SigmaCommerce is a .Net 3.0 application providing the only full multi- channel integration of its kind that enables online retailers and other direct retailers to drive revenue growth and customer acquisition, improve operational efficiencies and maximize profit in today's aggressive retail environment. Along with its cost-effective delivery model, Sigma Micro provides full hosting for Web stores built within the application. For additional information or to schedule a software demonstration, please contact Kelli B Schmith.

About Sigma Micro

For over 26 years, Sigma Micro has been the backbone of successful direct retail businesses. Its market leading enterprise e-commerce software solution, SigmaCommerce, provides total integration of ecommerce, call center, point-of- sale, warehouse, merchandising, marketing, and financial management functionality for mid-market specialty retailers.

Sigma Micro provides direct retailers access to the technology, infrastructure and industry expertise they require to plan and manage their multichannel strategies, acquire new customers, maximize productivity and minimize organizational cost.

Sigma Micro is a privately held company headquartered inIndianapolis, Indiana, with development centers in Chandigarh and Kochi,India. Sigma Micro's R&D, services, and hosting facilities are located inIndianapolis. www.sigma-micro.com

    Contact Information

    Kelli Schmith - VP Marketing
    Sigma Micro, LLC.
    Phone: 317-713-8619
    Email: kbschmith@sigma-micro.com

SOURCE Sigma Micro, LLC.