HEILBrice Grows Interactive Division

Nathan Manchester Named Director of User Experience; Jeff Lawrence Named Director of Online Marketing

IRVINE, Calif., Sept. 8, 2008 (GLOBE NEWSWIRE) -- HEILBrice Marketing Communications today announced the appointment of Nathan Manchester as director of user experience and Jeff Lawrence as director of online marketing. Nathan will oversee the design and development of interactive interfaces and systems that will allow the agency to achieve clients' online business objectives. Jeff will design online marketing strategies to ensure clients are receiving maximum conversion rates for their interactive budgets.

"At HEILBrice our focus is simple: IDEAS THAT BUILD BUSINESS. That means as the landscape and consumption of media continues to evolve, so do we, by putting the best minds in the business against the task. Nate and Jeff demonstrate our commitment to ensuring our clients receive the best and most dynamic marketing solutions across any communications channel," said Hal Brice, chief executive officer, HEILBrice. "The agency continues to invest in growing our interactive services because we believe online marketing is an opportunity to build deeper rapport between client brands and customers. It's about moving beyond a simple transaction and into a more meaningful relationship."

Nathan previously created interactive marketing solutions at Young and Rubicam for clients Virgin America, Land Rover, Callaway Golf and Hilton Hotels. Nathan also worked at Agency.com developing campaigns for Miller Beer, Bally's Fitness and Wells Fargo and at Organic developing online media solutions for Home Depot and the Gap brands. Nathan earned a Bachelor of Fine Arts with an emphasis on Conceptual and Information Design from San Francisco State University.

Jeff has previously worked for other agencies managing teams of online marketing professionals in SEO, SEM, Web Analytics, A/B and MVT solutions as well as for Fortune 1000 companies. He is certified in Google Adwords, Yahoo Search Marketing, Optimost, Omniture, and is a member of the Web Analytics Association. He has held positions with Microtek Lab, Inc and Adara Technology managing their e-commerce and marketing sites. A graduate of University of California, Los Angeles, Jeff holds a Bachelor of Science in Political Science and a Bachelor of Science in History.

About HEILBrice

HEILBrice specializes in the creation and execution of highly focused advertising and communication programs in all media: designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Irvine, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include: Ralphs Grocery Company; The Penn Traffic Companies; Boot Barn; Los Angeles Clippers; Nolet Spirits USA, Ketel One Vodka; LA INC., The Los Angeles Convention and Visitors Bureau; CEIVA and Marie Callender's Restaurant and Bakery. HEILBrice is located at 9840 Irvine Center Drive in Irvine and can be reached at 949-336-8800. For more information please visit www.HEILBrice.com.

CONTACT:  HEILBrice
          Public Relations
          Anna Allega
          (949) 292-9694
          Anna.Allega@heilbrice.com

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