Vantrix Wins the Gold in Mobile TV at EMT

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The engagement from purchase to deployment, including testing and commercial launch, took less than 6 weeks, a world record in the category.

"Initially we selected Vantrix for their advanced product feature set and platform capabilities that positioned them far above other players in terms of advanced core technology," said Valdo Kalm, CEO of EMT. "We were then impressed by the level of maturity of the platform and how quickly we were able to launch our Mobile TV service in time for the Olympics."

This Mobile TV service is powered by Vantrix Media Broadcaster, a carrier- grade media optimization, filtering, streaming and delivery solution. To expand its premium Value Added Video Services, EMT chose to invest in a next generation solution capable of complete and fully flexible media ingestion for their end customers utilizing technology such as Dynamic Bit Rate Adaptation (DBRA). DBRA is the ability to adapt the content feed (live TV and video files) to changing network conditions, thereby providing an optimal user experience for the subscriber in real time. In this environment, each consumer receives a customized stream based on their device capabilities and network traffic.

"We are delighted to help EMT reach an ambitious target in time to pair these two momentous occasions, the launch of Mobile TV and the Olympics," said Allan Benchetrit, President & CEO of Vantrix. "We are proud to be a contributor to EMT's success."

Vantrix Media Broadcaster facilitates EMT's expansion into converged services and provides support for premium applications including live TV and video on demand. Vantrix provides innovative solutions for mobile content adaptation and optimization to bolster the effects of faster networks, evolving mobile browsers, and better device performance to deliver a first- class user experience, the ultimate driver of mobile Web adoption.

ABOUT VANTRIX

Vantrix makes video work. Our focus is to deliver the best customer experience on a mobile phone. Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated content, video share, and any other type of multimedia in mobile and other digital platforms. And we do it in a way that helps our customers choose and implement the right business model for their multimedia services.

Leading companies like Orange, T-Mobile and The Weather Channel already trust Vantrix to satisfy their mobile media needs. You shouldn't have to worry about which mobile phones your customers have, and you shouldn't have to compromise on how you deliver video and other media to them. Whether it's premium-based or ad-supported services, push or pull, we put video to work for you. This is our promise and our commitment. Vantrix is headquartered in Montreal with offices inLondon andDubai.

To learn more about Vantrix visit www.vantrix.com.

ABOUT EMT

EMT together with Elion and MicroLink belong to Estonian Telecom, the leading telecommunications and IT enterprise group inEstonia. EMT is the leader in the Estonian mobile communication sector with the best coverage, acknowledged product development and customer service. The major shareholder of Estonian Telecom with 60,12 percent stake is TeliaSonera, the leading telecommunications company in the mobile and landline networks of Nordic and Baltic countries.

    For further information:
    Amanda Frank                             Kristin Conforti
    Senior Marketing Manager, Vantrix        vantrix@pancomm.com
    amanda.frank@vantrix.com                 T: +1 (978) 474-1900
    T: +1 (514) 866-1717 ext. 239


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Allan Benchetrit
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SOURCE Vantrix

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