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Lisa Rosenberg Named Head of Porter Novelli's Flagship New York OfficeNEW YORK, Sept. 8 /PRNewswire/ -- A Porter Novelli veteran, Rosenberg oversees the operational and business leadership of theNew York office and its Consumer Marketing Group. Rosenberg, Porter Novelli's most senior U.S. consumer marketing leader, will continue to lead PN Entertainment and provide strategic counsel and senior oversight to clients. "As the global lead for our first award-winning client service capability, Lisa is perfectly suited to the people and client needs in our flagshipNew York office," said Winskie, a member of Porter Novelli's four-person worldwide executive committee. "A top client manager, a strong communicator and a believer in the power of culture, Lisa will be an effective leader who sets the right tone for collaboration and results." With close to 20 years of experience in public relations, Rosenberg has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships and entertainment and lifestyle marketing. "I've built my career at Porter Novelli, and this is an opportunity to put my creative stamp on our headquarters, which means setting the tone for the entire agency," Rosenberg said. "It's an exciting time to be in public relations--this is a business of ideas, and we have a new generation, Millennials, who are motivated to put their ideas into action. Tapping these workers and ensuring their contributions count is one of my top priorities and one of our biggest opportunities for driving culture and growth." For more than 15 years, Rosenberg managed brand campaigns and global communications initiatives for Gillette, launching products including the Fusion and Venus razors. She also spearheaded activities for the award-winning M&M's "Global Color Vote" campaign, the largest promotion in the brand's history, and has worked on other food and beverage brands including the launch of Snickers' Marathon Bar, Uncle Ben's, Kellogg's, Pizza Hut, Heineken, Rums ofPuerto Rico, Rosenberg has worked on a variety of consumer health campaigns, including the launch of Oral-B Pulsar and Oral-B Stages, Dr. Scholl's "Treat Your Feet Right," Lysol's "Fight the Flu" and the introduction of Ortho Pharmaceuticals' Renova and Merck's Propecia. She has also managed public relations programs for Sprint's Rolling Stones tour sponsorship, Mercedes-Benz USA, HGTV, Home Depot, ChapStick, Polaroid, Nissan Motor Corp. and HP. Prior to joining Porter Novelli in 1990, Rosenberg worked at Hill & Knowlton,New York, and Ogilvy & Mather,London. About Porter Novelli PORTER NOVELLI was founded inWashington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients' businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome. Many minds. Singular results. SOURCE Porter Novelli Tags: ,ADV,CPR,PER,NY-PortrNovelli-elect _ _     Is your favorite bookmark site missing? Ask for it. |
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