Published:
Virgin America and Expedia Announce Multi-Year Partnership
SAN FRANCISCO andBELLEVUE, Wash., Sept. 8 /PRNewswire-FirstCall/ --Virgin
America, the airline that is reinventing domestic air travel, and global
online travel leader Expedia, Inc. (Nasdaq: EXPE), today announced a new
multi-year strategic partnership, under which Expedia(R)
(http://www.expedia.com) is now offering all of Virgin America's published
fares, schedules, and inventory to leisure and unmanaged business travelers in
the U.S. In addition, beginning in mid-September, Virgin America flights will
be available to managed business travel clients of Egencia(TM) (formerly
Expedia Corporate Travel), the fifth largest travel management company in the
world.
"Expedia and Virgin America are both known for providing high value to
smart travelers, so we are thrilled to announce this partnership and to give
Expedia customers the chance to experience our approach to making air travel a
little more fun, stylish and entertaining at an attractive price," said Virgin
America President and CEO David Cush. "Expedia is a trusted and important
distribution channel that will help us reach new customers as we continue to
grow to new destinations."
"Virgin America is one of the most innovative airlines in the industry and
its addition to the Expedia marketplace only enhances our continued efforts to
offer travelers the best selection at the best value," said Paul Brown,
President, Expedia North America and Expedia, Inc. Partner Services Group.
"We're pleased that this partnership will help Virgin America extend its reach
to the millions of people who visit Expedia every month."
Virgin America has also partnered with Expedia(R) Media Solutions Group to
launch an advertising campaign that will extend the exposure of the Virgin
America brand in Expedia's marketplace. With targeted display ads running
throughout the site, Virgin America is leveraging the unique media value of
Expedia as the most highly trafficked travel site on the Web.
The agreement also provides for Hotwire to begin offering Virgin America
flights.
Virgin America has one of the newest fleets in the U.S. with upscale,
tech-savvy amenities that are reinventing domestic flying. Virgin America
offers topnotch service and a host of innovative amenities for less, including
power outlets at every seat and the carrier's RED In-flight Entertainment
system which features over 25 films, 3,000 MP3s, live TV, videogames, seat-to-
seat chat, and the first on-demand in-flight menu system. In July 2008,
Virgin America was named "Best Domestic Airline" in Travel + Leisure World's
Best Awards.
Virgin America flies to seven cities, including: SFO to LAX, SFO to JFK,
SFO to SAN, SFO to IAD, SFO to LAS, SFO to SEA, LAX to JFK, LAX to IAD, LAX to
SEA, and now non-stop flights from JFK to LAS.
About Expedia, Inc. and Expedia Partner Services Group
Expedia, Inc. is the world's leading online travel company. With 70 global
points of sale in more than 40 countries, its portfolio of brands includes:
Expedia.com(R), hotels.com(R), Hotwire(R), Egencia(TM) (formerly Expedia
Corporate Travel), TripAdvisor(R), Expedia Local Expert(R), Classic
Vacations(R) and eLong(TM). Expedia Partner Services Group (PSG) is the
central point of contact for travel suppliers to access the global Expedia
marketplace. With hundreds of employees in local markets throughout the world,
Expedia(R) PSG makes it easy for suppliers to meet their global distribution
objectives, and delivers a portfolio of innovative connectivity solutions,
rate and inventory management tools, business intelligence reports, and online
marketing expertise.
About Egencia, an Expedia, Inc. Company
Egencia is the fifth largest travel management company in the world. As
part of Expedia, Inc., (NASDAQ: EXPE), the world's largest travel marketplace,
Egencia helps business get ahead by offering the only truly integrated
corporate travel service. Egencia's industry expertise and the partnerships
the company has built help drive results that matter, delivering meaningful
advancements that have a real impact. By combining a powerful offline and
online service, Egencia delivers a complete corporate travel offering
supported by global market expertise and a best-in-class technology platform.
For more information, go to Egencia.com.
About Virgin America
Launched in August 2007, Virgin America is aCalifornia-based airline that
offers guests attractive fares and a host of innovative features aimed at
reinventing air travel. Virgin America's base of operations isSan Francisco
International Airport's ultra-modern and convenient International Terminal.
The airline's new Airbus A320-family aircraft offer interactive in-flight
entertainment systems and power outlets for laptops and other electronic gear.
In July 2008, Virgin America was named "Best Domestic Airline" in Travel +
Leisure World's Best Awards. In Zagat's 2007 Global Airlines Survey, the
airline was ranked #1 among U.S. carriers for quality in First/Business Class
and #2 in Main Cabin. To learn more: http://www.virginamerica.com
Expedia and the Airplane logo are trademarks of Expedia, Inc. in the U.S.
and/or other countries. Egencia and Expedia Corporate Travel are trademarks of
Egencia, LLC. Other logos or product and company names mentioned herein may
be the property of their respective owners.
(C) 2008 Expedia, Inc. All rights reserved. CST: 2029030-40
SOURCE Expedia, Inc.
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