Published:
Dick's Sporting Goods Teams Up With MLS for Kids' Shopping Events
PITTSBURGH, Sept. 8 /PRNewswire-FirstCall/ -- Dick's Sporting Goods
(NYSE: DKS) and some of Major League Soccer's best are teaming up to help some
disadvantaged youth this Back to School season. A special shopping event,
co-sponsored by MLS and several of its teams, is scheduled to take place in
Dick's Sporting Goods stores throughout the country in early September. The
events will give approximately 50 underprivileged kids in each community MVP
status through a special "personal shopper" experience with players from the
Colorado Rapids, Columbus Crew,Chicago Fire, D.C. United, F.C. Dallas, Kansas
City Wizards, New England Revolution, Red Bull New York and Real Salt Lake.
All of the participating children will be given a complimentary Dick's
Sporting Goods gift card and then accompanied through the store by the players
who will help them pick out merchandise to purchase with that gift card.
"The announcement of our alliance with Major League Soccer earlier this
year was an illustration of the commitment Dick's Sporting Goods has made to
the sport of soccer inthe United States," said Jeffrey R. Hennion, Executive
Vice President and Chief Marketing Officer of Dick's Sporting Goods. "However,
just as important to our company is our commitment to the communities in which
we do business so we are extremely proud to be hosting these shopping events
with MLS and its teams."
"Major League Soccer, our clubs and our players, have always felt that we
serve our communities and have identified kids as our main focus. Whether that
is through local clinics, hospital visits or other initiatives, we and our
players feel a need to give back," said Kathy Carter, Executive Vice President
of Soccer United Marketing, MLS' marketing arm. "Dick's Sporting Goods shares
our mission of giving back to the community and we are excited that our
players, from all over the country, will be participating in this event."
The events will take place in select Dick's Sporting Goods stores in each
of the teams' home markets and are part of the company's official sponsorship
of Major League Soccer. The participating children will be representing local
youth charity organizations selected in combination by the teams and Dick's
Sporting Goods Community Marketing Team.
About Dick's Sporting Goods, Inc.
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods
retailer offering a broad assortment of brand name sporting goods equipment,
apparel, and footwear in a specialty store environment. As of August 2, 2008,
the Company operated 357 Dick's Sporting Goods stores in 38 states primarily
throughout the eastern half of the U.S. The Company also owns Golf Galaxy,
Inc., a multi-channel golf specialty retailer, with 84 stores in 30 states,
ecommerce websites and catalog operations and Chick's Sporting Goods, Inc.,
which operates 15 specialty sporting goods stores inSouthern California.
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer
business company inNorth America. SUM holds the exclusive rights to the most
important soccer properties in the region, including: all commercial rights to
Major League Soccer; the United States Soccer Federation; promotional and
marketing rights to Mexican National Team games played inthe United States;
the marketing and promotion of the CONCACAF Gold Cup(TM), and marketing,
promotional and broadcast rights to the prestigious eight-team Mexican club
tournament -- InterLiga(TM). SUM also manages promotional and marketing rights
inthe United States forMexico's most popular sports team, Club Deportivo
Guadalajara (Chivas).
In addition, SUM created SuperLiga, the innovative professional tournament
between MLS andMexico's First Division clubs that debuted in 2007. SUM's
newest addition to its portfolio is the Pan-Pacific Championship 2008, a new
international soccer tournament that crowns the top club from the Pan Pacific
region. These global properties are represented by SUM's slogan: One Sport.
One Company.(TM) For more information, please visit http://www.SUMworld.com
CONTACT: Jeffrey R. Hennion
Executive Vice President & Chief Marketing Officer
Dick's Sporting Goods
724.273.3400
SOURCE Dick's Sporting Goods, Inc.
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Copyright © 2009, NewsBlaze,
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