iLoaded Fortifies the Download Boundaries With Quova

IP Geolocation Keeps Digital Media Downloads Within Permitted Territories

Quova, Inc., the leading provider of Internet geolocation data and services, today announced that iLoaded, a Web site offering legal full-length feature films, film trailers, video and music downloads for PCs, mobile phones and other portable devices, is the latest online content provider to adopt Quova's IP geolocation data to help with its digital rights management process. By identifying the geographic source location of online users, Quova helps iLoaded ensure that access is enabled only for the territories defined by the content distributors.

iLoaded was the one of the first Web sites to create legal video downloads and is a market leader in original online productions. However, with much of the content under specific territorial copyright from the original producers, only viewers from the permitted territories, grouped into the UK, USA, Europe and Rest of World, are allowed access. Without this guarantee, iLoaded would be liable to the original producers and could face severe penalties from both a legal perspective and an impact on advertising revenue. iLoaded required a flexible solution with complete seamless integration to allow restriction of media download access to territories as defined by content providers.

According to market analysts Verdict, the UK digital download market was worth £163 million ($288 million) in 2007, an increase of over 45% on 2006. By 2012, digital spending in the UK is expected to reach £600 million ($1.1 billion) per year, so compliance with the licensing rights for programming distribution is becoming an increasingly important issue.

"When considering a geolocation data provider we were looking for flexible integration that would meet the requirements of various media sources. Quova's data has been integrated into a system developed by iLoaded that allows the setting of different levels of territorial restriction based on licensing restrictions. This provides the reassurance that will keep both the broadcaster and the distributor happy," said Gary Morris, CEO of iLoaded. "Quova's experience with the BBC in the UK, RTÉ in Ireland and RaiNet in Italy, was the deciding factor in its selection as the missing piece to our puzzle."

Being able to determine the IP location of iLoaded end-users is a pre-requisite for many licensed content providers to guarantee that content is delivered only to the permitted territories. The accuracy and breadth of Quova's IP geolocation data allows the site to instantly identify an online downloader's location down to the city level, as well as their specific Internet service provider and connection type.

"The digital media download space has really taken off over the past year and we are very happy to be part of iLoaded's territorial restriction program," said Steve Sawyer, vice president of business development EMEA at Quova. "With content providers setting strict guidelines on broadcasting rights, the potential loss of revenue and damage to the reputation are real threats to the download sites. This is where geolocation data is really proving its worth."

iLoaded offers a large selection of content including full length feature films, hit TV shows and the hottest new music videos available for safe, fast, reliable and fully legal downloads. Downloads range from exclusive free trailers and previews to full-length, newly released feature films.

About iLoaded

iLoaded is a new Web site offering legal, advert-free, high-quality film, television, music video and games content for download on to PCs, Macs, portable devices and mobile phones. iLoaded users benefit from the widest selection of new titles for download -- available on the same day as DVD equivalents hit the shelves -- through comprehensive content deals with major distributors including SonyBMG and Paramount Digital Entertainment, with a raft of further deals due online soon. www.iLoaded.com

About Quova, Inc.

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Major e-retailers, ad networks, banks, and government agencies integrate Quova's data into their Web applications to geo-target their advertising and content, detect identify theft and card-not-present fraud, manage digital content distribution, comply with local laws and more. Quova delivers detailed demographic and network characteristic data about an IP address, down to a city area. The data is 99.9% accurate at the country level and 96% accurate at the US State level (independent research conducted by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned. http://www.quova.com

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