Transpera to Deliver Mobile Video Services for MTV Networks, Discovery Communications, AccuWeather.com, Travel Channel and Next New Networks

Transpera today announced breakthrough company achievements, which include plans to deliver mobile video services, along with targeted, dynamic mobile advertising for several of the nation's most prestigious entertainment brands including: MTV Networks (MTVN), a unit of Viacom (NYSE: VIA) (NYSE: VIA.B), Discovery Communications, AccuWeather.com®, the Travel Channel and Next New Networks. These landmark deals mark Transpera's significant progress toward building the largest, free mobile video network in North America.

The first MTVN properties to use Transpera's platform under the agreement are VH1, best known for its music and pop culture entertainment, and GameTrailers, the premier provider of video for gamers. The new mobile video services are available today and can be directly accessed on any mobile phone, including all iPhones and smartphones via mobile URLs http://m.vh1.com and http://wap.gametrailers.com, respectively. COMEDY CENTRAL and Atom are scheduled to launch within the coming weeks. The new suite of mobile video services spans MTVN's vast audience demographics and interest sets, allowing each group yet another way to experience video on their phones. For example, VH1 fans will have the ability to access and watch fresh, daily video clips from popular programs such as "On This Day in Music" and "Best Night Ever" from their mobile phone. Gamers can access GameTrailers.com to search and watch video game previews, reviews and behind-the-scene interviews with game makers.

Transpera's Advertising Platform couples content with targeted ads such as Transpera's proprietary Overlay graphic or text, 3-10 second Peek™ pre-roll video, and display advertising, that are perfectly matched to the mobile user.

"MTV Networks is the world's largest provider of mobile video, and ad-supported mobile video platforms represent a great opportunity for us to extend our leadership," said Greg Clayman, Executive Vice President, Digital Distribution and Business Development. "Transpera allows us to provide a compelling user experience with an effective ad platform, and we look forward to partnering with them."

The host of partners now signed on with Transpera to offer mobile video services diversifies the content offerings and advertiser reach available within Transpera's ever-expanding network. Each new partner brings its signature mix of compelling programming ranging from science and technology, exploration adventure and history, to news, weather, travel, original programming and parody:

Discovery Communications (www.discovery.com) is set to deploy mobile video services for several of its entertainment brands, including its flagship, Discovery Channel as well as TLC, Animal Planet, Planet Green and Discovery Health, all powered by Transpera. Mobile users will have access to clips from a host of fan favorites such as "Dirty Jobs," "Jon & Kate Plus 8" and "Untamed & Uncut," among many others.

"Discovery is the number one non-fiction media company and with the addition of Transpera's mobile video services, we are providing consumers with another way to enjoy our award-winning content on the mobile platform," said Doug Craig, Senior Vice President, Programming, Digital edia.

Weather information has been shown by Nielsen mobile to be the most-accessed content on the mobile web. AccuWeather.com, the World's Weather Authority®, will offer mobile users the ability to watch videos of local, national, and regional forecasts as well as lifestyle content such as travel weather, sports weather, entertainment weather, bloopers, and more. The service will also allow users to access forecasts for a particular zip code or area, share weather videos mobile-to-mobile, and link easily to the AccuWeather.com mobile site.

Also signing on with Transpera today is Fox Reality Channel, who will bring video clips from its original shows to mobile. Additionally, Travel Channel will let mobile users watch, share and search for videos from its hit series "Anthony Bourdain No Reservations," "Samantha Brown's Passport to Great Weekends," "Bizarre Foods with Andrew Zimmern" and more. Next New Networks, responsible for one of 2007's 10 best internet videos, "Crush on Obama," will debut its mobile video service featuring content from BarelyPolitical.com.

With more than 40 percent of Web site operators launching mobile sites and another 22 percent planning to do so within the next year, companies are realizing the potential of mobilizing their online content, and have flocked to Transpera. The steady expansion of its mobile content network, and advertising platform, further solidifies their place as true leaders in the mobile video frontier, as well as the overall strength of the market.

"Transpera's achievements are not only in step with the growing mobile video market, they are now a leader in this space," said Michael Gartenberg, Vice President of Mobile Strategy at Jupitermedia/ www.mobiledevicestoday.com. "I see the mobile video market evolving and supporting free, ad supported video. Transpera's solutions speak to that evolution well."

To date, Transpera provides such services for many of the industry's most notable brands such as AccuWeather.com, Associated Press, Break.com, CBS News, Discovery Networks, ebaum's World, Fox Reality Channel, maniaTV, MTV Networks, Next New Networks, Revision3, Travel Channel, Zoovision and more.

"We're thrilled to work with each one of our new partners and believe that by blending video delivery with seamless ad integration, mobile users will come away with an enjoyable video experience that partners can monetize," said Frank Barbieri, founder and CEO of Transpera. "We will continue to work diligently on building the best of breed experiences so that our partners, as well as their users, get the best experience possible."

About Transpera

Transpera provides the industry's first comprehensive platform for monetizing Web videos on mobile phones. The company's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments. Powering mobile video channels for such premium online video brands as AccuWeather.com, Associated Press, Break.com, CBS News, Discovery Communications, Ebaum's World, Fox Reality Channel, maniaTV, MTV Networks, Next New Networks, Revision3, Travel Channel, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, and First Round Capital Ventures. For more information, visit www.transpera.com.

About MTV Networks

TV Networks, a unit of Viacom (NYSE: VIA) (NYSE: VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA) (NASDAQ: DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.DiscoveryCommunications.com.

About Fox Reality Channel

Fox Reality Channel launched May 24, 2005 to become the first destination for lovers of unscripted programming. The channel offers major US network favorites, exclusive international reality programming, Original Series and Specials. Fox Reality Channel offers reality viewers more of their favorite reality programming with RealityRevealed in Primetime with never-before-seen footage, exclusive interviews, behind the scenes secrets and more reality fun. Fox Reality Channel distribution propelled past 35 million subscribers in its second year, becoming one of only four new networks to achieve that feat. Its programming is available on television, broadband, cellular phones and other leading mobile devices. It recently entered into a sweeping deal with Apple to deliver upcoming original series to iTunes (excluding American Idol Extra). To get more information on Fox Reality Channel programs and schedules, please visit foxreality.com.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

About Travel Channel Media

Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in more than 91 million U.S. cable homes; Travel Channel HD™, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO™; and World Hum (worldhum.com), a leading online travel blog.

About Next New Networks

Next New Networks is a new kind of media company, creating and programming online television networks for targeted communities, incorporating the best elements of television and the web. Since its start in March 2007, the company has launched sixteen networks, and its video programming has been viewed over 200 million times via the company's "super-distribution" strategy, which includes formal content partnerships with leading destinations including YouTube, iTunes, MySpace TV, AOL Video, Daily otion, Tivo, and Yahoo! Video.

Hit programming from Next New Networks includes Channel Frederator (home of the new series Nite Fite), Barely Political (the creators of Obama Girl), daily auto news network Fast Lane Daily, and Indy Mogul, a network for the YouTube generation of DIY filmmakers. The company, headquartered in New York, is privately owned, with investors including Spark Capital, Goldman Sachs and Velocity Interactive. For more information, please visit www.nextnewnetworks.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.