NEWS

WIRES

OTHER

Cinergix Presents 'Creately'(TM) at DEMOfall 08

Imagine solving your design problems simply, quickly and collaboratively. Today, Creately supports problem solving in a variety of domains, from business processes to IT networks, and will soon expand this range to include scenarios as diverse as designing financial investment models or laying out the interiors of living rooms.

Creately makes design work easier in two key ways. First, it leverages intelligent 'Knowledge Objects', or KObjects. KObjects are building blocks for the design that are akin to 'plug-and-play' hardware devices: users can incorporate them into their designs, knowing that the KObjects' self- validating capability automatically indicates their fit with the other components of the design. Also, since KObjects will be user-generated, their inclusion in Creately promotes knowledge re-use, quickening the pace of design work.

Second, Creately supports collaborative design. Coupled with its intuitive user interface, Creately allows non-expert users to solve complex design problems by collaborating online with their co-designers from around the world.

"Cinergix's KObjects and the Creately platform have the potential of unlocking the expertise of specialists all across the Web, giving new meaning to the term 'User Generated Content'," says Chris Shipley, executive producer of the DEMO Conferences. "This will make design and modeling easier and more accessible to the non-expert user, saving all businesses time and money."

Creately allows you to work collaboratively and to embed specifications into each component of your design. The patent-pending KObject technology forms the building blocks of a Creately design. Each KObject embodies its real-world counterpart's attributes and behaviors. This gives the design intelligence that allows it to 'understand' the context within which it exists. In this way, the design provides immediate feedback to the designer on its real-life workability.

"Right now, the modeling/design software market is valued at US$3.5 billion, and is growing at a rate of 10 percent a year," says Cinergix CEO Chandika Jayasundara. "But there's nothing out there that does what Creately does. This gives us an opportunity to tap into the long tail of design problems with our Internet-based KObjects technology."

Creately will be available as a beta version from the final quarter of 2008. To register for the beta version, visit creately.com.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About Cinergix

Cinergix is the Australian start-up developing the Creately platform and its patent-pending KObject technology, which is changing the way we solve design and modeling problems. Creately is a rich Internet application with a smart user interface and automated validation checks that will make the process of design easier and more accessible. It enables specialists in diverse fields to capture and share their knowledge and intellectual property. This new paradigm of leveraging user-generated content for design work will enable Cinergix to support the long tail of design problems. Started in 2007 by a team fromSri Lanka, the UK, andSingapore, the company also runs a research and development centre inColombo, Sri Lanka and will set up operations inthe United States in early 2009. For more information, visit www.cinergix.com.

     Media Contacts:
     Karishma Vaswani
     Vaswani Public Relations Group
     media@cinergix.com
     +91 98677 90267

     Charanjit Singh
     Chief Marketing Officer
     Cinergix Pty Ltd
     +1 650 646 2742
     charan@cinergix.com

SOURCE Cinergix