Everything Sounds Beautifully Clear With New Sony Headphones

New Additions to the Sony Range of In-Ear Headphones Are Beautifully Styled for Sparkling Performance and Extra Comfort, Whatever You're Doing

There's a choice of affordable, great-sounding headphones with cool, fun looks to match your lifestyle. They're joined by a sports-oriented Bluetooth(TM) Stereo headset to keep pace with active lifestyles -- and no wires to get in the way.

DR-EX33LP and MDR-EX35LP in-ear headphones

-- Fun, affordable in-ear headphone with great Sony sound quality

-- EX33LP available in five high-fashion colours; EX35LP three colours

-- Hybrid silicone earbuds for secure fit and long-term wear comfort

-- EX33LP includes extra-small earbuds for smaller ear sizes

-- 9mm EX driver unit for wide dynamic range and deep bass

-- Convenient cord adjuster and cord slider to prevent tangling

Now every music lover can express themselves with a fresh, colourful choice of headphones to match their personal style. Featuring new-look pearlescent and metallic colours, the funky MDR-EX33LP is available in five stylish colour variations (pearlescent white, metallic blue, pink, silver, gold).

The affordable MDR-EX33LP delivers crisp, clear, low distortion sound with a wide dynamic range thanks to its high-quality 9mm diameter EX driver. Like other models in the new EX headphone range, a specially developed new hybrid silicone earbud assures extra-comfort wear.

The choice of three supplied earbuds includes a Super Small sized bud that's a comfortable, more secure fit for girls and younger music fans. The cord slider prevents cord tangling, and a handy cord adjuster is also supplied to control the length of the cable.

Sharing the same 9mm EX driver and hybrid silicone earbuds, the MDR-EX35LP features sleek, contemporary looks and is available in a choice of black, white or red colour-ways.

DR-BT160AS / DR-BT160IK / DR-BT14Q Active Bluetooth Wireless headphones

-- Wireless Bluetooth Stereo headset for sports and active lifestyles

-- Convenient fingertip control of MP3 player functions -- Take wireless calls from Bluetooth phone with inbuilt microphone

-- Dual support design with soft elastomer hanger for comfortable, secure fit

-- Available as a kit with Bluetooth dongle for iPod®

Now you can enjoy superb sound from your Bluetooth phone, Bluetooth WALKMAN®, or other Bluetooth-enabled MP3 player without a tangle of cables while you're rushing around, jogging or working out.

The DR-BT160AS Bluetooth Stereo wireless headphones stream crisp, wide bandwidth stereo audio directly from any compatible Bluetooth music source. The light, easy to wear headset also features an in-built microphone so you can take hands-free calls from your Bluetooth mobile phone without breaking a sweat... whether you're pounding the pavement or the treadmill.

The splashproof, street-smart design features a soft elastomer hanger for a comfortable, secure fit on your ears. The sliding earpiece shaft can be easily adjusted to fit a wide range of ear sizes.

No-one needs the distraction of fiddling with their MP3 player's controls when they're exercising. The DR-BT160AS makes it easy to skip tracks and to adjust volume and other music player functions using convenient controls on the side of the headset.

The DR-BT160iK kit teams DR-BT160AS headphones with the TMR-BT8iP Bluetooth dongle, allowing you to stream music wirelessly from your iPod®.

Also available, the DR-BT140Q ear-clip headphone offers great audio quality from your Bluetooth music player, with a comfortable clip-on fit and fingertip control of player functions.

All models are available to order from October or on pre-order at www.sonystyle-europe.com from September 2008.

WALKMAN is a registered trademark of Sony Corporation.

iPod is a registered trademark of Apple Inc.

NOTES TO EDITORS

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Environmental Information: 3Ps

Product: Extended user documentation is provided electronically to reduce paper use

Process: The packaging uses recyclable paper to reduce the impact on the environment

Planet: Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy  used in manufacturing
   facilities
3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit www.sony-europe.com and www.sony.eu/presscentre

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