Published:
Think Smart(R). Think Style. Think Club Monaco.
NEW YORK, Sept. 6 /PRNewswire/ -- Global brands Club Monaco and smartUSA
collaborate to bring inspiration and design to the urban professional with the
launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a
caravan of chic Club Monaco designed smart fortwos and fall fashion, courtesy
of Club Monaco.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080906/NYSA002-a
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The Club Monaco smart fortwos, ten in total, feature images from the newly
launched Fall 2008 Club Monaco Campaign, shot by renowned photographer Walter
Chin as well as the brand's iconic black and white crest. The Fall Collection
and campaign were inspired by the idea of the downtown aristocrat who brings
uptown elegance a downtown flare.
"It's a natural partnership for us and one we feel aligns with Club
Monaco's core values -- design, style, and function," says John Mehas,
President and CEO of Club Monaco. "Both Club Monaco and the smart fortwo are
urban and sophisticated, and are geared toward meeting the needs of the modern
consumer -- one who has a versatile and demanding lifestyle, and is looking
for affordable luxury."
FASHION FLEET: The Ultimate Urban Trunk Show
The partnership will launch during Fashion Week with the ultimate urban
trunk show. ClubMonaco designed smart fortwo vehicles will cruiseNew York
City streets making stops at the landmark Mercedes-Benz Fashion Week locales.
Young professionals will model the must have styles of the season while
gifting 75 lucky New Yorkers with iconic pieces from Club Monaco's Fall
Collection at each stop. Gifts will include cashmere scarves, sunglasses from
the newly launched collection, statement jewelry, small Italian leather goods
and the signature Club Monaco houndstooth glove for smart drivers.
The ultimate urban trunk show will debut on Sunday, September 7 in the
Meatpacking District and will continue with stops in SoHo, Wall Street, the
Flatiron District, Midtown and Bryant Park on Monday and Tuesday during peak
lunch-time hours.
In addition, Club Monaco's 57th Street store window will be dedicated to
the partnership throughout Mercedes-Benz Fashion Week featuring a unique
design and one of the Club Monaco designed smart fortwos through September 14.
"smartUSA is excited to partner with Club Monaco for the 2008
Mercedes-Benz Fashion Week activities," said Dave Schembri, President, smart
USA. "smart is the brand at home on the streets ofNew York City providing
drivers with urban mobility, great gas mileage and environmental
responsibility. The smart fortwo's iconic design also complements the
sophisticated style of Club Monaco stores and customers."
The Club Monaco and smartUSA collaboration generates a design philosophy
that marries functionality and style; tradition and modernity. The result is a
dynamic partnership that is not limited by age, price or location. It's about
iconic style.
ABOUT the smart fortwo and smartUSA
smart USA Distributor LLC, headquartered inBloomfield Hills, Michigan, is
the exclusive distributor of the smart fortwo inthe United States andPuerto
Rico and is a wholly-owned subsidiary of Penske Automotive Group, Inc. The
smart fortwo is a brand of and is manufactured by Daimler AG. This
technologically advanced vehicle achieves 41 mpg on the highway and is an
ultra-low emissions vehicle, as certified by the State of California Air
Resources Board. The vehicle is 8.8 feet long, 5.1 feet tall and 5.1 feet
wide and comes equipped with many functional and safety features found in most
luxury models. smart is currently sold in 36 other countries, and nearly
1,000,000 smart fortwos have been sold since 1998. The 2008 smart fortwo is
available in three trim levels ranging in price from $11,590 to $16,590*. For
more information visit the smartUSA website -- www.smartusa.com
* For current model year only. Prices are not guaranteed and are subject
to change without notice. Excludes tax, title, registration, destination
charge, options and other dealer fees.
smart is a registered trademark of Daimler AG.
ABOUT CLUB MONACO
ClubMonaco is a dynamic, international retail concept that designs,
manufactures, and markets its own Club Monaco clothing, accessories and home
collection. Each season, Club Monaco offers men and women updated classics
and key fashion pieces that are the foundation of a modern wardrobe. Now
headquartered inNew York City, Club Monaco operates 120 stores worldwide and
continues to expand its reach with a focus on global growth. ClubMonaco is a
subsidiary of Polo Ralph Lauren Corporation (NYSE: RL). www.clubmonaco.com
SOURCE smartUSA
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,FAS,TEX,REA,AUT,JVN,PDT,TDS,NY-smartUSA-Partners
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